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Manager, Integrated B2B Marketing

consumerreports · Yonkers, New York · Yonkers Office
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<div class="content-intro"><h2><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">WHO WE ARE</span></h2> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services.  We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices. </span>  </p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. <a href="https://www.consumerreports.org/cro/careers/landing-page/index.htm">Learn more about how CR advocates on behalf of our employees.</a></span></p></div><p><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">OVERVIEW</span></strong></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Consumer Reports B2B integrated marketing team is expanding how we bring our trusted expertise to businesses through data, insights, licensing, and strategic partnerships. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The <strong>Manager, Integrated B2B Marketing </strong>is a collaborative marketer who can help grow our commercial offerings by creating compelling marketing programs, supporting sales, and strengthening Consumer Reports' position as a trusted partner for business.  Reporting to the <strong>Director, Integrated B2B Marketing</strong> you’ll be a key member of our  growing B2B marketing organization.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As the primary marketing partner for <strong>Consumer Reports Data Intelligence (CRDI)</strong>, you'll lead marketing initiatives that support the growth of our automotive data and intelligence business. You'll also contribute to broader integrated marketing efforts that elevate Consumer Reports through thought leadership, events, executive visibility, digital marketing, and compelling storytelling across multiple commercial business lines.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This role is ideal for someone who enjoys balancing strategy with execution, is energized by building new capabilities, and thrives in a collaborative environment where no two days are the same.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This position is hybrid, with regular opportunities for in-person collaboration, planning sessions, customer meetings, industry conferences, and team gatherings. Candidates should be located within commuting distance of New York City and able to travel to the office as business needs.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>How You’ll Impact the Mission</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This role helps build and execute integrated marketing programs that strengthen CR’s  position in the marketplace while supporting business growth across our B2B  portfolio. Working closely with business leaders, sales teams, and cross-functional partners, you'll transform business objectives for our auto data and intelligence business and more into marketing strategies that create awareness, generate demand, and deepen customer relationships.  You will:</span></p> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Lead Marketing for Consumer Reports Data Intelligence</strong></span></h2> <ul> <li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business, collaborating with sales, product, research, and leadership teams to bring Consumer Reports' automotive data and intelligence solutions to market.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop integrated marketing plans that support business and revenue objectives.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create presentations, sales collateral, customer communications, and marketing assets.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop email campaigns, newsletters, and nurture programs.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain and optimize website content and digital experiences.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helv

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