<div class="content-intro"><p><span data-contrast="none">We’re always looking for the ones </span><span style="color: rgb(112, 64, 164);"><strong><span data-contrast="none">truly passionate</span></strong></span><span data-contrast="none"> about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We’ve grown very fast and are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":6,"335551620":6,"335559738":0,"335559739":0}"> </span></p> <p><span data-contrast="none">More than 6000 colleagues are part of </span><span style="color: rgb(112, 64, 164);"><strong><span data-contrast="none">eMAG Teams</span></strong></span><span data-contrast="none">. We strongly believe in people's development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to ensure that you’ll have the most talented colleagues and the proper environment to grow and achieve great results, to become what you desire on a personal and professional level. </span><span style="color: rgb(112, 64, 164);"><strong><span data-contrast="none">Join us, grow faster</span></strong></span><span data-contrast="none"><span style="color: rgb(112, 64, 164);">!</span> </span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":6,"335551620":6,"335559738":0,"335559739":0}"> </span></p></div><h2 style="text-align: center;"></h2> <h2 style="text-align: center;"><strong><span style="color: rgb(112, 64, 164);">Platform Category Lead - Auto category</span></strong></h2> <p>Own the development of the Auto category across the eMAG platforms in Romania, Bulgaria, and Hungary, and achieve agreed objectives for sales, margin, and market share.</p> <p>The role builds the Auto category starting from the customer: understanding who the buyer is, what needs they have, and how they make decisions — and from this understanding derives the complete commercial proposition for the category: what assortment should exist, at what price, with what payment methods, under what delivery conditions, and with what associated services — as well as how this proposition is built and presented on the platform.</p> <p>The role does not stop at defining strategy: it sets the objectives that follow from it, develops and implements the initiatives needed to reach them, measures results, and adjusts accordingly. Ownership of the objectives is full, and delivery is achieved through cross-functional collaboration with the allocated teams — 1P and marketplace for assortment, and the platform functions responsible for price, payments, delivery, services, merchandising, and experience.</p> <p>The role also holds the strategy for growing the category's customer base and the investment decisions around customer acquisition and retention. The position is the commercial point of reference for the category at organizational level.</p> <p><span style="color: rgb(0, 130, 230);"><strong><span class="NormalTextRun SCXW34251500 BCX0">What </span><span class="NormalTextRun SCXW34251500 BCX0">you’ll</span><span class="NormalTextRun SCXW34251500 BCX0"> have to do:</span></strong></span></p> <p><strong>The Customer & the Need — The Starting Point</strong></p> <ul> <li>Define the category's customer strategy: buyer segments, needs and purchase occasions, decision-making behavior, and the value proposition per segment across each of the three markets.</li> <li>Own the strategy for attracting new customers to the category and retaining the existing base: acquisition objectives, repeat-purchase targets, and migration of customers between segments.</li> <li>Hold commercial investment decisions for the customer base on two levels — tactical demand and conversion stimulation mechanisms (such as CPS and promotional activations) and strategic mechanisms for long-term customer-value development — and set the allocation between them.</li> <li>Develop, implement, and measure acquisition and retention initiatives, tracking the relationship between acquisition cost and customer lifetime value (CAC vs. LTV), and deciding whether to continue, adjust, or redirect mechanisms based on this economics.</li> </ul> <p><strong>The Category's Commercial Proposition</strong></p> <ul> <li>Define the total assortment strategy for the category: required coverage across subcategories, brands, and price tiers; coverage gaps; selection criteria; and the portfolio evolution direction per market.</li> <li>Define the pricing strategy and value architecture of the category, as well as the competitiveness level the platform targets on relevant segments.</li> <li>Define the category's needs regarding payment methods and financing solutions relevant to basket value and specific purchase behavior.</li> <li>Define the category's needs regarding delivery and post-purchase experience — lead times, options, specific handling and transport conditions, returns — as part of the value proposition.</li> <li>Define the development direction for associated services and complementary propositions relevant to the category, supporting the purchase decision and long-term customer value.</li> <li>Set measurable objectives for each component of the commercial proposition — assortmen