Lead Product & Brand Designer, Topps.com

<div class="content-intro"><h2 class="job-details__description-header text-color-secondary font-family-secondary" data-bind="i18n: 'job-details.employer-description-title'">About Us</h2> <div class="job-details__description-content basic-formatter" data-bind="html: pageData().job.corporateDescription"> <div>Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. </div> </div> <p> </p></div><p><strong>About the Role</strong></p> <p><em>Help shape the future of Topps.com</em></p> <p>Topps has defined the trading card hobby for generations. Now, we’re reimagining how that legacy comes to life digitally.</p> <p>We’re looking for a Lead Product & Brand Designer to help transform Topps.com from a traditional e-commerce site into a destination for collectors, one that brings products to life through storytelling, content, interaction, and exceptional design.</p> <p>This is a hybrid product and visual design role. You’ll work across user journeys, commerce experiences, design systems, and brand expression to make Topps.com more intuitive, engaging, and unmistakably Topps. You’ll partner closely with Product, Engineering, Brand, and Content teams to turn functional experiences into memorable ones.</p> <p>You should be equally comfortable improving a user flow, designing a product page, building a scalable visual system, and exploring how motion or interaction can make an experience more compelling.</p> <p><strong>A note on portfolios</strong>: We want to see strong product and UX work, flows, systems, interfaces, and shipped digital experiences, alongside exceptional visual craft. Portfolios focused entirely on campaigns, identity, or marketing assets without product or UI examples will not be a fit.</p> <p> </p> <p><strong>What You’ll Do</strong></p> <p><strong>Product Experience & Commerce</strong></p> <ul> <li>Design and evolve key experiences across Topps.com, from discovery and product education to purchase and post-purchase</li> <li>Partner with Product and Engineering to improve usability, information architecture, hierarchy, and interaction patterns</li> <li>Reimagine product pages as collector destinations, even when a product is sold out</li> <li>Balance storytelling and visual expression with clarity, accessibility, conversion, and performance</li> <li>Prototype new concepts and help teams move from ideas to polished, shippable experiences</li> </ul> <p> </p> <p><strong>Digital Storytelling</strong></p> <ul> <li>Bring Topps products, athletes, sets, and stories to life through immersive digital experiences</li> <li>Explore how editorial content, collecting history, product details, and the broader Fanatics ecosystem can enrich the shopping journey</li> <li>Create experiences that build anticipation around launches and give collectors reasons to return</li> <li>Translate complex product information into clear, compelling stories</li> </ul> <p> </p> <p><strong>Interaction, Motion & Craft</strong></p> <ul> <li>Use motion, interaction, and moments of delight to make Topps.com feel more dynamic and distinctive</li> <li>Define where expressive design adds value—and where the experience should remain simple and focused</li> <li>Push the quality of the work from early concept through final implementation</li> <li>Collaborate closely with Engineering to preserve design intent in the shipped experience</li> </ul> <p> </p> <p><strong>Brand & Design Systems</strong></p> <ul> <li>Translate the Topps brand into scalable patterns for digital product experiences</li> <li>Evolve visual systems across typography, color, layout, imagery, components, and motion</li> <li>Contribute to a cohesive system that can support different sports, products, audiences, and launches</li> <li>Create guidelines that help internal teams and external partners apply the experience consistently</li> </ul> <p> </p> <p><strong>Collaboration & Leadership</strong></p> <ul> <li>Work across Product, Engineering, Brand, Content, Marketing, and Commerce teams</li> <li>Provide creative direction and constructive feedback throughout the design process</li> <li>Mentor other designers and help raise th