<div class="content-intro"><p><strong>Company Overview: </strong></p> <p>Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.</p></div><table data-tablestyle="MsoTableGrid" data-tablelook="1184"> <tbody> <tr> <td data-celllook="69905"> <p><strong><span data-contrast="none">POSITION SUMMARY</span></strong><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p> </td> </tr> <tr> <td data-celllook="4369"> <p><span data-contrast="auto">The Demand Generation Specialist is an acquisition-focused role within Marketing, reporting to the Sr Manager, Demand Generation on our Growth Marketing team. This role strengthens Follett Software’s acquisition engine by planning, executing, measuring, and optimizing demand generation activity to drive revenue growth and maximize profitability for the Follett Software Organization. Working closely with marketing leaders and cross-functional partners, the role translates business priorities into strategic campaigns and actionable performance insights that support pipeline growth and consistent campaign execution.</span><span data-ccp-props="{"201341983":0,"335559740":259}"> </span></p> </td> </tr> </tbody> </table> <p> </p> <table data-tablestyle="MsoTableGrid" data-tablelook="1184"> <tbody> <tr> <td data-celllook="69905"> <p><strong><span data-contrast="none">POSITION SCOPE</span></strong><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p> </td> </tr> <tr> <td data-celllook="4369"> <p><strong><span data-contrast="auto">Responsibilities</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="57" data-list-defn-props="{"335552541":1,"335559685":821,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Work closely with the marketing team and other go-to-market partners to develop, implement, and measure integrated marketing campaigns that drive revenue growth.</span><span data-ccp-props="{"134245529":true,"201341983":0,"335559739":80,"335559740":259,"469777462":[360],"469777927":[0],"469777928":[8]}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Partner with marketing leaders</span> <span data-ccp-parastyle="List Bullet">and cross-functional stakeholders to translate </span><span data-ccp-parastyle="List Bullet">business</span><span data-ccp-parastyle="List Bullet"> needs into campaign briefs, audience priorities, messaging, offers, and activation plans.</span></span><span data-ccp-props="{"134245529":true,"201341983":0,"335559685":821,"335559739":80,"335559740":259}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Leverage approved AI tools and agentic workflows to improve campaign planning, content development, reporting, optimization, and operational efficiency.</span></span><span data-ccp-props="{"134245529":true,"201341983":0,"335559685":821,"335559739":80,"335559740":259}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Coordinate </span><span data-ccp-parastyle="List Bullet">campaign</span> <span data-ccp-parastyle="List Bullet">production</span><span data-ccp-parastyle="List Bullet"> across</span> <span data-ccp-parastyle="List Bullet">existing and emerging marketing </span><span data-ccp-parastyle="List Bullet">channels</span><span data-ccp-parastyle="List Bullet">,</span> <span data-ccp-parastyle="List Bullet">maintain</span><span data-ccp-parastyle="List Bullet">ing</span><span data-ccp-parastyle="List Bullet"> visibility into timelines, dependencies, deliverables, and handoffs.</span></span><span data-ccp-props