About the Role As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building. What You'll Do • Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels. • Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content. • Work with product marketing to turn launches into coordinated campaigns across customer-facing channels. • Organize webinars, dinners, conferences, and customer events from planning through follow-up. • Develop founder content from ideas, customer conversations, and market insights. • Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools. • Build and optimize landing pages, campaign pages, and conversion journeys. • Test new formats, partnerships, and distribution channels, then scale effective approaches. • Measure how marketing activities contribute to awareness, pipeline, and revenue. What We're Looking For • At least 3 years of marketing experience in a B2B startup or scaleup, including ownership of multichannel campaigns. • Native-level German writing and strong English copywriting skills. • Hands-on experience producing content, running events, supporting product launches, and building landing pages and conversion journeys. • A track record of testing and scaling marketing channels, with a commercial focus on customer acquisition and growth. • Comfort using AI tools for research, writing, design, automation, and analysis. • Strong creative judgment, organization, autonomy, and a bias toward execution. • Experience across startup and scaleup environments is valued. Compensation & Benefits Visa sponsorship is not available. Location On-site, five days a week in Berlin, Germany.