Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media. This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition. You’ll have direct ownership over: • Google Ads and PPC campaigns • SEO and organic search growth • Paid media optimization • Social media engagement • Conversion and lead generation performance • Campaign analytics, testing, and reporting If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit. What You’ll Own Google Ads, PPC & Paid Media – Primary Focus Build, manage, and optimize campaigns across: • Google Search Ads • Google Display Ads • Remarketing • Performance Max (PMax) Own campaign execution from setup through optimization, including: • Keyword research • Audience targeting • Campaign and ad group structure • Budget allocation • Bidding strategies • Conversion-focused campaign scaling Write and test: • Ad copy • Headlines • CTAs • Creative variations Continuously monitor and optimize: • CPC • CTR • CPA • Conversions • ROAS Identify underperforming campaigns quickly and implement data-backed improvements. SEO & Organic Growth Conduct keyword and competitor research using tools such as: • SEMrush • Ahrefs • Google Search Console Optimize: • Metadata • Page titles and headings • Internal linking • Website content • On-page SEO Support: • Technical SEO • Content optimization • Organic growth initiatives • Keyword and content-gap strategies Monitor: • Keyword rankings • Organic traffic • Search visibility • Website performance Identify opportunities to improve rankings and increase qualified organic traffic. Social Media Management & Engagement Support social media growth and engagement across: • LinkedIn • Instagram • Facebook Manage and support: • Post scheduling • Captions • Comments and DMs • Audience interactions • Social content optimization Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement. Analytics, Reporting & Optimization Track marketing performance across: • Paid advertising • SEO • Organic traffic • Social media Analyze performance using: • Google Analytics 4 (GA4) • Google Ads • Meta Ads Manager • SEMrush • Ahrefs • Google Search Console Prepare clear reports covering: • Campaign performance • Marketing KPIs • Tests and experiments • Performance trends • Optimization opportunities • Recommended next steps Maintain organized documentation of campaign changes, tests, results, and learnings. Conversion & Performance Optimization • Run structured A/B tests across ads, messaging, targeting, and landing pages • Identify conversion bottlenecks across acquisition funnels • Recommend improvements to landing pages and campaign experiences • Test new audiences, keywords, messaging, and creative approaches • Scale successful campaigns while maintaining cost efficiency • Use performance data to prioritize optimization opportunities What Makes You a Strong Fit You: • Think in terms of measurable marketing performance • Enjoy optimizing campaigns rather than simply launching them • Combine analytical thinking with hands-on execution • Understand both paid and organic acquisition • Proactively identify performance gaps and growth opportunities • Are comfortable testing new ideas and learning from data • Care about leads, conversions, and revenue — not just traffic • Can independently manage multiple marketing priorities Required Experience & Skills Must-Have • 3+ years of hands-on digital or performance marketing experience • Strong practical experience with: • Google Ads • PPC / Paid Search • SEO • Social media management • Strong understanding of: • CPC • CTR • CPA • Conversion Rate • ROAS • Paid media optimization • Experience using: • Google Ads • Google Analytics 4 (GA4) • Google Search Console • SEMrush and/or Ahrefs • Meta Ads platforms • Strong keyword research and campaign optimization skills • Strong copywriting and written communication skills • Ability to interpret marketing data and make optimization decisions • Strong organizational and reporting skills • Ability to work independently in a remote environment during U.S. business hours Nice to Have • Experience managing multiple client accounts • Experience with Meta Ads • Background in: • SaaS • E-commerce • B2B marketing • Experience with: • A/B testing • Landing page optimization • Conversion Rate Optimization (CRO) • Familiarity with: • Marketing automation • Content marketing • Email marketing systems • Experience building marketing dashboards or automated reports Tools & Platforms • Google Ads • Google Analytics 4 (GA4) • Google Search Console • SEMrush • Ahrefs • Meta Ads Manager • LinkedIn • Instagram • Facebook • SEO and reporting tools What a Typical Day Looks Like You might: • Review Google Ads dashboards and marketing KPIs • Adjust campaign budgets, bids, keywords, and targeting • Test new ad copy, headlines, CTAs, and creatives • Analyze CPC, CTR, CPA, conversions, and ROAS • Monitor keyword rankings and organic traffic • Identify new SEO and content opportunities • Review social media engagement and audience activity • Analyze conversion performance • Document campaign tests and results • Prepare performance reports and recommendations for leadership In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels. Key Metrics for Success Paid Media • Return on Ad Spend (ROAS) • Cost Per Acquisition (CPA) • Cost Per Click (CPC) • Click-Through Rate (CTR) • Conversion Rate • Lead volume and quality SEO & Organic Growth • Organic traffic growth • Keyword ranking improvements • Sea