Full Stack Engineer – Marketing Tech, AI & Automation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours – EST About the Role At Pavago, one of our clients — a fast-growing marketing agency serving 150+ home service businesses — is hiring a Full Stack Engineer to build and scale internal technology that directly supports marketing performance, lead generation, attribution, and revenue operations. This is a hands-on builder role, not a strategy-only engineering position. You’ll build production-ready internal tools using Next.js, React, and Python, connect advertising platforms with CRM and backend systems, improve marketing attribution, and integrate AI into real-world marketing workflows. You’ll work closely with leadership, media buyers, and operators to turn operational problems into scalable technical solutions. What You’ll Own Internal Tool Development – Primary Focus • Build and deploy internal applications using Next.js, React, and Python • Develop dashboards, reporting systems, and operational tools for marketing teams • Build production-ready systems that can scale across 150+ client accounts • Replace manual processes with automated internal tools • Maintain and improve existing applications as business requirements evolve Marketing Data, Tracking & Attribution • Implement and optimize Meta Pixel and Conversion API (CAPI) • Manage event tracking, deduplication, and conversion attribution • Build data pipelines connecting: • Ad platforms • Backend systems • CRM platforms • Reporting dashboards • Improve accuracy between advertising data and actual lead/customer outcomes • Build reporting systems around metrics such as: • ROAS • CPL • CAC • Conversion rates • Lead quality • Troubleshoot attribution and tracking discrepancies CRM & Lead Lifecycle Automation • Integrate and automate platforms such as: • GoHighLevel • Close CRM • HubSpot • Similar CRM systems • Build workflows connecting lead capture → CRM → follow-up → conversion • Automate lead routing, pipeline management, and lifecycle updates • Sync CRM conversion outcomes back to advertising platforms through offline events/CAPI • Ensure data remains accurate and consistent across systems • Use APIs and webhooks to create reliable integrations between marketing platforms AI Integration & Marketing Automation • Build AI functionality directly into marketing and operational workflows • Apply AI to use cases such as: • Ad copy and creative generation • Lead scoring and qualification • Campaign analysis • Automated reporting • Operational workflow automation • Work with APIs from OpenAI and similar AI platforms • Build AI-powered systems that move beyond prototypes into real production workflows • Identify repetitive processes that can be automated or accelerated with AI Rapid Development & Iteration • Ship quickly and iterate based on real campaign and user feedback • Work directly with media buyers to identify technical bottlenecks • Translate operational requirements into practical technical solutions • Troubleshoot issues across applications, integrations, tracking, and automation • Continuously improve systems that affect campaign performance and operational efficiency Must-Have Experience & Skills • 4–6+ years of hands-on software engineering experience • Strong full-stack development experience with: • React • Next.js • Python • Proven experience building and deploying production-level applications and internal tools • Strong experience working with APIs, webhooks, integrations, and automation systems • Hands-on experience in a marketing technology, ad tech, agency, or performance marketing environment • Experience implementing or managing Meta Pixel and/or Meta Conversion API (CAPI) • Strong understanding of: • Event tracking • Deduplication • Attribution • Conversion tracking • Experience building marketing dashboards and reporting systems • Hands-on experience integrating CRM platforms such as GoHighLevel, Close CRM, HubSpot, or similar • Experience automating lead capture, routing, pipelines, follow-ups, and conversion tracking • Experience connecting advertising platforms with CRM data for attribution and reporting • Active day-to-day use of AI tools and APIs • Strong builder mentality with a bias toward shipping and execution • Ability to work remotely during U.S. EST hours Nice to Have • Experience working directly inside a performance marketing agency • Experience supporting paid media teams or media buyers • Understanding of ROAS, CPL, CAC, conversion rates, and lead quality • Experience with Zapier, Make, or similar automation platforms • Experience designing and maintaining marketing data pipelines • Understanding of attribution challenges caused by privacy changes and iOS tracking restrictions • Experience building AI-powered internal tools • Familiarity with multi-client or agency reporting environments Tools & Tech React | Next.js | Python | Meta Pixel | Meta CAPI | GoHighLevel | Close CRM | HubSpot | OpenAI APIs | REST APIs | Webhooks | Zapier | Make | AI & Automation Tools What Makes You a Strong Fit • You’re a builder first — you enjoy turning problems into working software • You understand engineering in the context of marketing performance and revenue • You can move comfortably between frontend, backend, APIs, CRM systems, and marketing data • You understand why accurate tracking and attribution matter to media buyers • You use AI as part of your everyday engineering workflow • You prefer shipping, testing, and improving over prolonged planning • You can independently troubleshoot technical and operational problems • You enjoy working directly with non-technical operators to build solutions they actually use What a Typical Day Looks Like You might start by reviewing a tracking discrepancy between Meta Ads and CRM conversions, then troubleshoot the event flow and CAPI implementation. Later, you may build a Next.js dashboard for media buyers, create a Python service that automates