Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST About the Role At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities. This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing. You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization. If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit. What You’ll Own Outbound Campaigns & Pipeline Generation Build and execute outbound campaigns targeting high-value B2B prospects. You’ll: • Develop scalable outbound prospecting systems • Build outreach playbooks and workflows • Execute campaigns across LinkedIn, email, and other outbound channels • Generate qualified conversations and meetings • Maintain consistent follow-up with prospects • Continuously improve campaign performance Prospect Research & Lead List Building Research and build targeted prospect lists using: • LinkedIn Sales Navigator • Apollo • Clay • ZoomInfo • Similar prospecting platforms You’ll identify and segment prospects based on: • Ideal Customer Profiles (ICPs) • Industry • Company size • Geography • Decision-maker roles • Relevant buying signals Maintain clean and organized prospect databases and campaign trackers. LinkedIn Outreach & Engagement Use LinkedIn as a core outbound and relationship-building channel. Responsibilities include: • Personalized prospect outreach • LinkedIn messaging • Prospect engagement • Strategic follow-ups • Relationship building • Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences. Cold Email & Outreach Copywriting Write compelling, personalized copy for: • Cold emails • LinkedIn messages • Follow-up sequences • Outreach campaigns • CTAs • Lead magnets Test different: • Messaging angles • Value propositions • Personalization approaches • Subject lines • CTAs • Follow-up strategies The goal is simple: turn relevant prospects into meaningful sales conversations. Lead Magnets & Outbound Assets Create and coordinate outbound assets that improve campaign performance, including: • Lead magnets • Guides • Checklists • Value-driven resources • Prospecting materials Use these assets strategically to improve response and conversion rates. Performance Tracking & Optimization Monitor outbound performance across: • Response rates • Positive reply rates • Engagement • Meetings generated • Qualified conversations • Pipeline contribution Use performance data to improve: • Targeting • Messaging • Personalization • Campaign structure • Follow-up cadence • Prospect segmentation Sales & Leadership Collaboration Work closely with leadership and sales teams to: • Improve prospect targeting • Refine ICPs • Strengthen messaging • Evaluate lead quality • Improve outbound-to-sales handoffs • Generate more qualified pipeline opportunities What Makes You a Strong Fit You: • Understand outbound as a system, not just sending cold emails • Know how to research and identify high-quality B2B prospects • Can write personalized outreach that earns responses • Understand B2B buyer psychology and high-ticket sales cycles • Follow up consistently without relying on constant supervision • Think analytically about campaign performance • Are comfortable testing and iterating quickly • Take ownership of pipeline outcomes • Thrive in fast-moving, remote environments Required Experience & Skills • 2+ years of experience in: • B2B outbound marketing • Lead generation • SDR/BDR • Outbound prospecting • Similar pipeline-generation roles • Strong hands-on experience with LinkedIn outreach • Experience using prospecting tools such as: • LinkedIn Sales Navigator • Apollo • Clay • ZoomInfo • Strong outbound copywriting skills • Experience building and managing multi-channel outbound campaigns • Strong understanding of: • B2B prospecting • ICP development • Buyer psychology • High-ticket B2B sales cycles • Ability to analyze and optimize campaign performance • Excellent written and spoken English • Strong organization and attention to detail • Ability to work independently in a remote environment • Availability during U.S. EST business hours Nice to Have • Experience with high-ticket B2B services or agencies • Experience with: • Smartlead • Instantly • Lemlist • HubSpot • Other outbound automation platforms • CRM management experience • Appointment-setting or pipeline-generation experience • Lead magnet creation experience • Startup or high-growth company experience What a Typical Day Looks Like You might: • Research target accounts and decision-makers • Build segmented prospect lists • Launch LinkedIn and email outreach campaigns • Personalize messaging for high-value prospects • Follow up with active prospects • Engage with target audiences on LinkedIn • Write outbound copy and test new messaging • Review campaign response and conversion metrics • Optimize targeting and sequences • Update campaign trackers and CRM records • Collaborate with leadership on pipeline quality In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities. Key Metrics for Success • Qualified conversations generated • Meetings booked • Positive response and engagement rates • Pipeline opportunities generated • Prospect targeting accuracy • Lead quality • Outreach conversion rates • Messaging and personalization effectiveness • Consistency of outbound execution • Continuous campaign improvement Why This Role Stands Out