Sales Development Representative (SDR) – Outbound Sales & Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Sales Development Representative (SDR) to generate qualified sales opportunities through outbound prospecting, cold calling, email outreach, and appointment setting. This is a hands-on outbound sales role where you’ll identify target accounts, connect with decision-makers, and turn cold prospects into qualified meetings for the sales team. You’ll focus on: • Cold calling • Email and LinkedIn outreach • B2B lead generation • Prospect research • Appointment setting • Sales sequences and cadences • CRM and pipeline management If you’re confident starting conversations with new prospects, comfortable with high-volume outreach, and motivated by targets and measurable results, this role is a strong fit. What You’ll Own Outbound Prospecting & Lead Generation • Build targeted prospect lists using: • LinkedIn Sales Navigator • ZoomInfo • Apollo • Crunchbase • Similar prospecting platforms • Research target companies and identify relevant decision-makers • Personalize outreach based on industry, role, company, and potential business needs • Develop and maintain a healthy pipeline of outbound prospects • Consistently identify new opportunities for the sales team Cold Calling & Multi-Channel Outreach Execute outbound prospecting across: • Phone • Email • LinkedIn • Video messaging You will: • Conduct approximately 30–40 cold calls per day • Complete 60–100 outbound activities per day • Engage decision-makers and communicate value clearly • Handle objections confidently and professionally • Build rapport quickly with cold prospects • Qualify interest and convert conversations into booked meetings Sales Cadences & Outreach Campaigns • Build and execute multi-touch outbound sequences • Run 5–10 touchpoint campaigns across multiple channels • Test and optimize: • Subject lines • Email messaging • Cold call scripts • Value propositions • Calls-to-action • Continuously improve response rates and meeting conversion rates • Follow up consistently without allowing qualified prospects to fall through the cracks CRM & Pipeline Management Maintain accurate prospect and activity records in: • Salesforce • HubSpot • Zoho CRM • Similar CRM platforms You’ll: • Log prospect interactions and outreach activity • Update lead stages and statuses • Track follow-ups and next steps • Maintain strong CRM hygiene • Ensure pipeline activity remains accurate and visible to the sales team Qualification & Sales Handoff • Qualify prospects based on fit, need, interest, and buying potential • Book qualified meetings for Account Executives • Provide clear context and notes before handoff • Coordinate closely with AEs to improve meeting quality • Gather feedback on lead quality and continuously refine prospecting efforts Cross-Functional Collaboration • Partner with Account Executives on targeting and lead handoffs • Collaborate with marketing on messaging and campaign alignment • Share prospect feedback, objections, and market insights • Contribute to improvements in outreach strategy and sales processes Required Experience & Skills Must-Have • 1–2+ years of experience in: • Sales Development • Business Development • Outbound Sales • Lead Generation • Hands-on experience with cold calling and email outreach • Comfortable conducting high-volume outbound activity • Experience using sales engagement tools such as: • Outreach • Salesloft • Apollo • HubSpot Sequences • Experience with CRM platforms such as: • Salesforce • HubSpot • Zoho CRM • Strong written and verbal English communication • Strong objection-handling and interpersonal skills • Highly organized and disciplined with follow-ups • Resilient and comfortable working in a target-driven sales environment • Availability during U.S. business hours Preferred Experience • 2–4 years of SDR or BDR experience • Proven history of meeting or exceeding activity and meeting quotas • Experience selling into: • B2B SaaS • Technology • Marketing services • Professional services • Experience targeting mid-market or enterprise prospects • Familiarity with sales methodologies such as: • SPIN Selling • MEDDIC • Challenger Sale • Sandler • Experience working in a remote or high-growth sales environment Tools You May Use • LinkedIn Sales Navigator • ZoomInfo • Apollo • Crunchbase • Outreach • Salesloft • HubSpot Sequences • Salesforce • HubSpot CRM • Zoho CRM What Makes You a Strong Fit • You’re comfortable picking up the phone and speaking with cold prospects • You communicate clearly and confidently • You know how to turn initial resistance into productive conversations • You’re competitive, goal-oriented, and motivated by measurable results • You remain resilient when facing rejection • You’re disciplined about follow-ups and pipeline management • You enjoy testing different messaging and improving your approach • You take ownership of your activity and results What a Typical Day Looks Like Your day may include: • Researching target accounts and decision-makers • Building prospect lists • Making 30–40 cold calls • Sending personalized emails and LinkedIn messages • Following up with prospects across active sequences • Handling objections and qualifying interest • Booking meetings for Account Executives • Updating CRM records and next steps • Reviewing response and conversion rates • Collaborating with AEs on lead quality and targeting In short: you create new sales opportunities by consistently finding the right prospects, starting conversations, and converting interest into qualified meetings. Key Metrics for Success • 60–100 outbound activities per day • 30–40 cold calls per day • 15–20 meaningful prospect conversations per week • 8–12 qualified meetings booked per month • Meeting-to-opportunity conversion rate • Outreach response rates • Qualified pipeline generated • CRM accuracy and ac