<div class="content-intro"><p>We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.</p></div><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">At Superbet, we want to elevate our brand to the next level and continue making waves in the Serbian market. Our goal is to deliver the best marketing campaigns and exceed our customers' expectations. We are looking for an experienced individual who is responsible for strengthening brand relevance, consideration and Top-of-Mind awareness, translating the company’s commercial strategy into impactful brand communication and activation. </span><br><br><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">The role owns the development and execution of the local brand strategy across ATL, digital, sponsorships, partnerships, content and on-ground activations, ensuring that brand investment contributes to both long-term brand equity and measurable commercial growth. </span></p> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What the role involves</strong></span></h2> <ul> <li class="font-claude-response-body break-words whitespace-normal"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Brand Strategy & Positioning: </strong>Develop and execute the local brand strategy in line with overall business and commercial objectives. Strengthen brand positioning, differentiation and relevance within a highly competitive betting and gaming market.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Integrated Marketing & Campaign Management:</strong> Coordinate development and execution of integrated brand campaigns across TV, OOH, digital, social, content, PR and BTL. Own the full campaign lifecycle: brief, creative development, media coordination, execution and post-campaign evaluation.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Sponsorships and club relations:</strong> Manage communication with sports clubs, event organizers, and other partners, ensuring contractual obligations and negotiated benefits are fully delivered. Identify new partnerships and cultural/sports opportunities capable of strengthening brand relevance and differentiation. </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Planning and executing activations:</strong> Build activation strategies that go beyond visibility and generate measurable consumer engagement and commercial value. Plan and directly participate in delivering on-spot brand activations at sporting events, stadiums, fan zones, and promotional areas.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong style="font-size: 10pt;">Consumer & Competitive Insights: </strong><span style="font-size: 10pt;">Monitor brand health, consumer perception and competitive activity. Track competitor communication, sponsorships, promotional strategies and media presence.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong style="font-size: 10pt;">Budget & Performance Management: </strong><span style="font-size: 10pt;">Own and manage the allocated brand marketing budget. Define KPIs and measurement frameworks for major campaigns, sponsorships and activations. Evaluate effectiveness through brand uplift, reach, engagement, acquisition contribution and ROI/ROMI where measurable. </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong style="font-size: 10pt;">Practical team and resource organization:</strong><span style="font-size: 10pt;"> You will coordinate with multidisciplinary creative teams,partner closely with Acquisition, CRM, Product, Casino, Sportsbook, Commercial and Operations teams. Lead external creative, media, production, PR and activation agencies. Coordinate multiple stakeholders and projects while maintaining high execution standards and speed to market. </span>Manage agencies and external partners, ensuring quality, speed and cost efficiency.</li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What we are looking for</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Minimum of 3 years of experience in advertising/digital/PR agencies or in a Brand Manager role within the consumer goods sector.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong understanding of digital, social, ATL and BTL marketing.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span styl