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Head of Community

mammothbrands · New York, NY · New York, NY, United States
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<div class="content-intro"><table> <tbody> <tr> <td> <p><strong>About Mammoth Brands</strong></p> <p>Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.</p> <p>We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. </p> <p>We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.</p> </td> </tr> </tbody> </table></div><h2><strong>About the Role</strong></h2> <p>As Head of Community, you'll run the creator engine behind Harry's, Flamingo, and Lume. It's a big role with a lot of room to build. You own the pod behind all creator and content work for TikTok Shop, the mass creator strategy across affiliate channels and platforms, and the entire influencer pipeline, from the first message to a long-term partnership. It all runs on one shared creator network and one set of infrastructure, with one goal: great creator content that helps the business grow and drives revenue.</p> <p> </p> <p>The role sits in the Growth organization and reports to the Head of Growth, but the work is cross-functional by nature. You'll work every day with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand, partner with the brand marketing teams on influencer strategy, and pull in the growth creative team and brand influencer partners along the way. Your team handles creator execution across all of it.</p> <p>We're looking for a creator-commerce operator who thinks in networks, incentives, content velocity, and commercial outcomes, and who can partner credibly with brand leaders.</p> <p> </p> <h2><strong>What You'll Do</strong></h2> <h3><strong>The creator network and front door</strong></h3> <ul> <li>Own Mammoth's shared creator network across all three brands. Every creator conversation, from either Growth or Brand, runs through it so no creator hears from two Mammoth teams.</li> <li>Own the shared infrastructure: contracts, rates, rights, payments, and the content repository. Paid usage and affiliate are the default on every deal.</li> <li>Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts.</li> <li>Own the TikTok partner relationship and bring cross-brand asks to the platform.</li> </ul> <h3><strong>TikTok Shop and mass creator strategy</strong></h3> <ul> <li>Own the pod that runs all creator and content work for TikTok Shop, led day to day by the Sr. Manager, Community.</li> <li>Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms: recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.</li> <li>Build the path from mass creator to affiliate across channels to deeper partnership, so the best creators are found early and grow with us.</li> <li>Make sure creator content is used across every channel: paid whitelisting, UGC, affiliate, and brand organic.</li> </ul> <h3><strong>The influencer pipeline</strong></h3> <ul> <li>Own the whole influencer pipeline, from sourcing and first outreach through negotiation, activation, and renewal.</li> <li>Own performance partnerships through Influencer Partnerships.</li> <li>For brand-led work (large-scale influencers, brand moments), build shortlists, run outreach and negotiation, and manage engagement against the brand's strategy and talking points.</li> </ul> <h3><strong>Creator experiences</strong></h3> <ul> <li>Run every creator experience for Growth and Brand through Community Engagement: Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.</li> </ul> <h3><strong>Partnership and cross-functional input</strong></h3> <ul> <li>Partner with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand. Take creator direction and briefs from them and turn it into

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