This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Freelance Creative Lead / Creative Strategist based remotely in South Africa. Join a growing, multi-brand environment where creative strategy, performance marketing, and content development come together to drive measurable growth. In this role, you will shape the creative direction of three brands, transforming performance data and audience insights into actionable strategies. You will establish a structured testing framework, define creative priorities, and ensure that high-performing concepts are continuously refined and scaled. Working closely with content creators and performance marketing specialists, you will provide clear creative guidance and maintain high standards across visual execution and messaging. You will also oversee content planning, creative workflows, and resource allocation to make production more proactive and efficient. This is an opportunity to build a scalable creative system, influence brand development, and make a meaningful impact without starting from scratch.