birdygrey · United States · New York, New York, United States · Los Angeles, California, United States
<div class="content-intro"><p><strong>THE COMPANY:</strong> <a href="https://www.birdygrey.com" target="_blank">BIRDY GREY</a></p> <div> <p>Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. </p> <p>Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.</p> </div></div><p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>THE OPPORTUNITY: </strong>Influencer Relations Manager (Parental Leave Temp Contract)</span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>REPORTS TO: </strong>Director of Brand Marketing</span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>LOCATION:</strong> US - Remote</span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>LENGTH</strong>: 4 months</span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);">Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. </span></p> <p>Birdy Grey is looking for a<strong> </strong>highly organized, detail-oriented<strong> Influencer Relations Manager </strong>to join our Brand team for a parental leave coverage of 4 months. The Influencer Relations Associate will be responsible for discovering bride-to-be and lifestyle influencers and cultivating those relationships with key partners. They will oversee the discovery, outreach, end-to-end relationship management, gifting, and influencer fittings for the brand. This person will maintain the day-to-day management of our influencer partnerships to drive brand awareness/equity, support new product launches, and help grow the share of voice in social media through strategic influencer collaborations.</p> <p>This role requires the ability to understand our brand and make strategic decisions while providing creative solutions. The Influencer Relations Manager temp must have strong people and communication skills in order to represent our brand, while also being extremely focused on details and organized with the ability to move quickly and efficiently. The role will work cross-functionally and communicate with internal teams such as Creative, Digital Marketing, and CX as well as external partners on campaign efforts.</p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>SCOPE OF RESPONSIBILITIES</strong></span></p> <p><strong>Influencer & ambassador program</strong></p> <ul> <li>Run day-to-day influencer and ambassador activity across Instagram, TikTok, YouTube — inbound, sourcing, and negotiation</li> <li>Point of Contact for the Club Birdy ambassador program including briefing the team on content we need and the challenges they should run, collecting all content and making sure it is shared with paid Marketing (Mary).</li> <li>Keep our active influencer roster (paid and gifted) warm </li> <li>Track promo code performance </li> </ul> <p><strong>Paid partnerships — the 2027 roster</strong></p> <ul> <li>Source, negotiate, and sign 2027 paid partnerships against a pre-set budget and term sheet</li> <li>Prioritize creators with spring, summer and Fall 2027 wedding dates. </li> <li>Own contracting end to end: rates, deliverables, usage rights, and ad code windows</li> <li>Escalate anything above the approval threshold to Anthony</li> </ul> <p><strong>Team & gifting</strong></p> <ul> <li>Act as manager of record for our Social & Influencer Coordinator, who runs gifted influencer collaborations day to day</li> <li>Touch base with Social & Influencer Coordinator weekly</li> <li>Approve gifting spend up to an agreed cap, and unblock decisions quickly</li> <li>Give real direction and feedback</li> </ul> <p><strong>Reporting</strong></p> <ul> <li>Build and present the bi-weekly Influencer Sync from Sprout Social and Looker exports (template provided)</li> <li>Flag performance anomalies, standout creators, and re-engagement opportunities to the team</li> </ul> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>THE RIGHT CANDIDATE: </strong>QUALIFICATIONS & PERSONAL ATTRIBUTES</span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>EDUCATION:</strong> Bachelor’s Degree Required </span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>EXPERIENCE / REQUIREMENTS:</strong></span></p> <ul> <li style="color: rgb(0, 0, 0);">4+ years in influencer marketing, creator partnerships, or talent relations, ideally at a DTC or consumer brand</li> <li>You have negotiated and signed creator contracts on your own authority, and you know what a fair rate looks like at a given follower count and engagement rate</li> <li>Com