Creative Group Head

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p></p> <h3>ABOUT THE ROLE</h3> <p>We are seeking an exceptionally talented and ambitious <strong>Creative Group Head (Copy-Based)</strong> to lead and inspire a team of copywriters and creative talent. This pivotal role is ideal for a seasoned Senior Copywriter ready to take the next step in their career, bringing strategic insight, exceptional writing and conceptual skills, and emerging leadership capabilities.</p> <p>You will help shape the brand voice and creative output for one of our most significant global accounts, developing compelling campaigns that resonate with target audiences in a dynamic and often complex market landscape.</p> <h3>KEY RESPONSIBILITIES</h3> <ul> <li><strong>Creative Leadership & Mentorship:</strong> Lead, inspire, and mentor a team of copywriters, fostering a culture of creative excellence, collaboration, and continuous learning.</li> <li><strong>Concept Development:</strong> Drive ideation and campaign development, translating strategic briefs into original, distinctive, and impactful creative ideas.</li> <li><strong>Copywriting & Craft:</strong> Write, shape, and oversee copy across touchpoints—including digital, print, experiential, OOH, social, and video—ensuring a consistent brand voice and the highest standards of craft.</li> <li><strong>Brand Voice & Messaging:</strong> Help define and evolve brand voice, messaging frameworks, and communication approaches across campaigns and channels.</li> <li><strong>Client Collaboration:</strong> Build strong relationships with senior client stakeholders, presenting creative work with conviction, articulating its strategic rationale, and navigating complex brand challenges and objectives within specific industry frameworks.</li> <li><strong>Strategic Thinking:</strong> Collaborate closely with strategy, account, and art teams to develop creative solutions that align with business goals and address the unique considerations of the client’s brand.</li> <li><strong>Quality Control:</strong> Ensure all copy is clear, accurate, on-brand, meticulously crafted, and meets agency and client standards for quality and effectiveness.</li> <li><strong>Responsible Communications:</strong> Ensure creative work reflects responsible marketing practices and adheres to applicable brand, legal, and regulatory requirements.</li> <li><strong>Trend Awareness:</strong> Stay abreast of cultural shifts, language and content trends, new platforms, and emerging technologies, bringing fresh perspectives to the work.</li> <li><strong>Project Management:</strong> Work seamlessly with art, production, project management, and other disciplines to deliver projects on time and within budget.</li> </ul> <h3>QUALIFICATIONS</h3> <ul> <li>8+ years of progressive experience as a Copywriter, including significant time as a Senior Copywriter, ideally within a leading creative agency.</li> <li>A track record of mentoring junior creatives, providing constructive feedback, and taking ownership of major projects. Ready and eager to step into a formal leadership role.</li> <li>A strong portfolio showcasing outstanding writing, conceptual thinking, brand storytelling, and successful campaigns across a range of media.</li> <li>Exceptional writing, editing, and verbal communication skills, with the ability to adapt tone and messaging for different audiences, channels, and formats.</li> <li>Experience developing impactful campaigns for global brands, particularly those operating in nuanced or highly regulated consumer environments.</li> <li>A deep understanding of responsible marketing practices and brand building within specific adult consumer categories.</li> <li>Working knowledge of applicable advertising, legal, and regulatory requirements, and the ability to collaborate with relevant teams to ensure compliant co