<div class="content-intro"><h3><strong>A</strong><strong>BOUT TIDE</strong></h3> <p>At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.</p> <p>Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.</p> <p>Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.</p> <p><strong>Tide facts:</strong></p> <ul> <li>Tide is available for UK, Indian, German and French SMEs</li> <li>Over 2 million members globally and rapidly growing</li> <li>Over $300 million raised in funding</li> <li>3,000 Tideans globally</li> <li>Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026</li> <li>We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg</li> </ul></div><h3><strong>About You</strong></h3> <p>We’re looking for a Senior Paid Social Manager who can strategically lead and scale our acquisition efforts across paid social channels in the UK and Europe. You’ll bring deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving large-scale growth. You will be responsible for leading strategy, execution, and innovation in our paid social performance, ensuring we stay ahead of platform changes and industry trends. You’ll also have a clear view on how AI is changing performance marketing, and you’ll build a team that uses it well.</p> <p>You’ll be a Meta expert, with hands-on experience across bidding strategies, audience segmentation, attribution, and creative testing. Additionally, you’ll have experience scaling campaigns across TikTok, Twitter, LinkedIn. You’ll be a martech-savvy professional, comfortable with tracking solutions, first-party data activation, working with MMPs and advanced attribution modeling.</p> <p>You will play a key role in shaping Tide’s international expansion and long-term paid social strategy, ensuring that performance marketing continues to be a key growth driver. This is an opportunity to lead and grow Tide’s in-house Paid Social team as an AI-enabled team, making a significant impact on the business.</p> <h3><strong>Some of the things you’ll be doing:</strong></h3> <ul> <li><strong>Owning and scaling paid social performance globally</strong>, ensuring we maximise efficiency and return on investment across all platforms.</li> <li><strong>Managing and optimising multi-million-pound budgets</strong>, using advanced bidding strategies and automation tools to drive sustained growth.</li> <li><strong>Building an AI-enabled paid social team</strong>, deciding which work AI should handle (creative production, reporting, bid and budget management) and which stays with people, then training the team to work that way.</li> <li><strong>Embedding AI into creative and testing workflows</strong>, using generative tools to develop concepts, copy and variants faster, with clear quality, brand and compliance checks.</li> <li><strong>Using AI and automation across the account</strong>, from platform tools such as Advantage+ to custom scripts, agents and reporting workflows that cut manual work.</li> <li><strong>Developing and executing the paid social roadmap</strong>, identifying new opportunities, testing innovative strategies, and expanding our presence across emerging platforms.</li> <li><strong>Driving a full-funnel approach</strong>, from awareness campaigns to high-intent lead generation and conversion, leveraging creative and audience insights.</li> <li><strong>Collaborating with cross-functional teams</strong> (Data, Product, Web, Creative, and more) to align paid social strategies with Tide’s wider growth objectives.</li> <li><strong>Championing attribution and measurement</strong>, ensuring best-in-class tracking, incrementality testing, and first-party data activation.</li> <li><strong>Leading creative strategy</strong>, working closely with designers and copywriters to continuously test and optimise assets for performance.</li> <li><strong>Staying ahead of industry changes</strong>, including privacy regulations (SKAD, ATT, IFDA), <strong>AI-driven platform updates</strong>, and new advertising solutions.</li> <li><strong>Building and mentoring a high-performing, AI-literate paid social team</strong>, shaping the function as we scale both in the UK and internationally.</li> </ul> <h3><strong>You’ll be a great fit if:</strong></h3> <ul> <li>You have 7+ years of experience in paid social marketing, managing large-scale campaigns across multiple platforms.</li> <li>You have a proven track record of driving large volumes of B2B acquisition through paid social.</li> <li>You’re an expert in Meta advertising (Facebook