This role is for one of Weekday’s clients Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA) Min Experience: 2+ years Location: Bengaluru JobType: full-time We are looking for a creative and detail-oriented Brand Executive to drive integrated brand communication for premium jewellery categories, including High Value Studded (HVS) and Solitaire. The role involves planning and executing 360° marketing campaigns from brief development and creative ideation to asset creation, launch, and amplification across multiple consumer touchpoints. The Brand Executive will also lead category-specific communication across online and offline channels, building strong brand awareness and ensuring a consistent, premium brand identity. This role requires a combination of strategic brand thinking, creative appreciation, project management, and stakeholder coordination, along with the ability to manage multiple campaigns and agency partners in a fast-paced environment. Requirements Roles & Responsibilities • Drive end-to-end execution of integrated 360° marketing campaigns, from brief development and creative ideation to asset production, launch, and amplification. • Collaborate with creative agencies to develop compelling campaign concepts, communication platforms, and channel-specific creative assets. • Ensure consistent brand messaging and premium positioning across ATL and BTL channels, including television, digital, social media, outdoor, print, websites, CRM, retail, visual merchandising, and other consumer touchpoints. • Lead category communication across online and offline platforms, including campaign planning, creative development, and execution. • Work closely with internal teams to translate business objectives, product priorities, and category strategies into effective consumer-facing communication. • Manage campaign calendars, creative asset trackers, timelines, approvals, and execution across multiple stakeholders. • Coordinate with media and digital marketing teams to align creative communication with media strategies and channel requirements. • Monitor campaign performance, analyse outcomes, and identify insights to improve future marketing initiatives. • Maintain adherence to brand guidelines, creative quality standards, and premium brand positioning across all communication. • Manage multiple projects and agency relationships while ensuring timely delivery and effective execution. Stakeholder Management Internal Stakeholders: Merchandising, Retail, Design, Visual Merchandising, Media, Website/E-commerce, CRM, BTL, and Social Media teams. External Stakeholders: Creative agencies, social media agencies, digital media agencies, and production partners. Requirements & Qualifications • 2–5 years of experience in brand management, integrated marketing, advertising, or consumer marketing. • Experience working with premium, luxury, retail, jewellery, fashion, beauty, or lifestyle brands is preferred. • Strong understanding of integrated marketing communication across ATL, BTL, digital, and offline channels. • Excellent creative appreciation and the ability to develop, assess, and refine consumer-facing communication. • Strong project management and stakeholder coordination skills, with excellent attention to detail. • Ability to manage multiple campaigns, agency partners, competing priorities, and tight deadlines. • Strong written and verbal communication, presentation, and interpersonal skills. • Commercial awareness and an understanding of how brand communication contributes to business objectives. • A keen interest in brands, consumer behaviour, emerging trends, design, and premium storytelling. Must-Have Skills • Integrated Marketing • ATL Marketing • BTL Marketing Good-to-Have Skills • Premium Brand Communication • 360-Degree Marketing • Digital Marketing