<div class="content-intro"><p class="p1"><strong>Build the payment infrastructure powering global commerce.</strong></p> <p class="p1"><strong>Boku connects billions of consumers to the payment methods they prefer, one market at a time. Our platform connects the world’s leading digital businesses to the local payment methods their customers already use. Spotify, Meta, Microsoft, Netflix and Tencent already run on Boku’s payment infrastructure. We operate across 60+ countries, support 200+ local payment methods and reach 7.5 billion consumer accounts.</strong></p> <p class="p1"><strong>With headquarters in London and San Francisco and colleagues working across markets around the world, Boku is global by default. From London to Mumbai, São Paulo to Singapore, our teams collaborate across time zones, markets and cultures to build products for customers around the world.</strong></p> <p class="p1"><strong>Join us to solve complex, real-time payment challenges at global scale. We share knowledge freely, take ownership of complexity and look for people who question how things are done and find better ways to build.</strong></p></div><p><strong><span data-contrast="none">Role Purpose</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">The Marketing Operations Manager owns the systems, data and processes that power how Boku Marketing operates globally and how Marketing feeds the wider go-to-market motion. This hands-on role combines deep technical expertise with strategic, commercial leadership: building a trusted MarTech foundation, improving marketing influence and attribution, and turning campaigns into measurable pipeline and revenue impact. The role works closely with Demand Generation, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and practical AI-enabled ways of working.</span><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":120,"335559740":259}"> </span></p> <p><strong><span data-contrast="none">Key Responsibilities</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Own and continuously improve the operating model, technology and data that enable Marketing to plan, execute and measure high-impact global activity.</span><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":120,"335559740":259}"> </span></p> <ul> <li><strong><span data-contrast="none">MarTech stack and architecture: </span></strong><span data-contrast="none">Own the end-to-end marketing technology stack, anchored on Salesforce and Account Engagement. Configure, document and optimise integrations, data flows, permissions and processes so the stack is reliable, scalable and easy for teams to use.</span></li> <li><strong><span data-contrast="none">Marketing influence, attribution and reporting: </span></strong><span data-contrast="none">Build and evolve marketing influence and attribution models that connect programmes and touchpoints to pipeline and revenue. Establish reporting standards and actionable dashboards for campaign performance, funnel conversion, contribution and ROI.</span></li> <li><strong><span data-contrast="none">Lead lifecycle management: </span></strong><span data-contrast="none">Design and maintain the trackable path from initial signal and conversion capture through enrichment, scoring and qualification to sales handover, opportunity creation and revenue. Partner with Revenue Operations to define service levels and measure lead-to-opportunity performance.</span></li> <li><strong><span data-contrast="none">Lead scoring and data strategy: </span></strong><span data-contrast="none">Build and iterate fit, engagement and intent scoring models. Own data hygiene, enrichment, segmentation, consent and governance practices, including GDPR and applicable regional requirements.</span></li> <li><strong><span data-contrast="none">Campaign and event operations: </span></strong><span data-contrast="none">Build and optimise event, email and nurture campaigns in Account Engagement. Partner with marketing stakeholders to create repeatable campaign workflows, audience logic, tracking and post-campaign measurement.</span></li> <li><strong><span data-contrast="none">ABM operations: </span></strong><span data-contrast="none">Enable our account-based marketing approach through account selection, segmentation, buying-group data, account journeys, orchestration and measurement in close partnership with Demand Generation, Sales and Channel Marketing.</span></li> <li><strong><span data-contrast="none">AI and workflow automation: </span></strong><span data-contrast="none">Turn AI into practical improvements by automating recurring work, reducing manual effort and improving quality. Build and maintain Marketing’s AI standardisation framework, including approved tools, prompt libraries, review standards and data handling rules.</span></li> <li><strong><span data-contrast="none">Marketing operating cadence: </span></strong><span data-contrast="none">Support marketing leadership to define strategic initiatives, targets and OKRs; manage the operational cadence and leadership reviews; track budget and progress; and unblock cross-functional initiatives across demand generation, channel marketing and brand.</spa