Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines: • real-world HVAC operations • product development • software and technology • design and branding • customer experience We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area. This is a highly hands-on role for someone who combines: • strong growth instincts • excellent creative judgment • operational intensity • fast execution • deep curiosity about customers You should be equally comfortable: • launching a Meta campaign • giving feedback on a landing page • coordinating a video shoot • improving attribution • organizing a homeowner event • reviewing install photos for quality and consistency This is not a traditional corporate marketing role. We are looking for a builder. What You’ll Own Growth & Acquisition • Manage and improve paid acquisition across Google, Meta, LSA, and other channels • Improve landing pages, conversion funnels, and attribution • Develop experiments to improve lead quality and customer acquisition cost • Work closely with leadership to identify growth opportunities and bottlenecks Creative & Brand • Source and manage photographers, videographers, designers, freelancers, and agencies • Maintain a high bar for visual quality and brand consistency • Help shape the voice, positioning, and identity of Electric Air • Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding Website & Funnel Optimization • Own and improve the website experience • Create and iterate on landing pages • Improve top-of-funnel conversion and attribution systems • Work with engineers and contractors to ship quickly Local Brand Presence • Help Electric Air become a recognized and trusted local brand • Support partnerships, events, workshops, and community presence • Develop systems for reviews, referrals, and neighborhood density Content & Storytelling • Turn real installs and customer experiences into compelling marketing • Help communicate technical concepts simply and elegantly • Build systems for collecting photos, videos, testimonials, and install stories What We’re Looking For You may not fit perfectly into a traditional marketing category. That’s okay. We care more about: • taste • judgment • speed • ownership • curiosity • adaptability than polished corporate experience. Ideal candidates often come from backgrounds like: • startups • consumer brands • growth roles • creative agencies • DTC • local service businesses • hospitality • independent creator/operator work You Might Be a Fit If You: • Have strong opinions about what makes a brand feel premium, trustworthy, and modern • Can distinguish between tasteful marketing and generic contractor marketing • Are highly resourceful and comfortable working with constraints • Move quickly and enjoy shipping work • Can balance analytics with intuition • Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products • Are comfortable operating in ambiguity and building systems from scratch Nice to Have • Experience with Google Ads, Meta Ads, or local acquisition • Experience with conversion optimization and landing pages • Experience directing creative production • Experience with local SEO or home services • Experience working closely with founders or small teams • Strong writing instincts