About Phoebe Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country. What you'll do • Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube • Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly • Build and manage a pipeline of creators, clippers, and freelancers • Study what's working in DTC, creator economy, and direct response - then apply it to healthcare • Launch and scale campaigns targeting nurses and caregivers for our talent agent product • Track performance obsessively and iterate fast based on what converts • Stay ahead of platform changes, trends, and formats before they're obvious Who you are • You've run paid social or organic growth and have results to show • You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals • You're chronically online and can spot trends before they peak • You've worked with creators or built content engines (UGC, clipping, repurposing) • You know tools like Whop, Foreplay, Motion, or similar • You move fast and can produce volume without sacrificing quality • You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed • You have taste and strong opinions about what makes creative work What we offer • Own creative for a company growing extremely fast into a massive market • Competitive salary with above-market equity • Small team where your work directly drives growth • In-person in NYC (Chinatown / LES) - we work in the same room • Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.