Technical Product Manager (Ads / AI Growth) — TPdM 📌 Role Overview We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products. You will sit at the intersection of AI systems, advertising platforms, and performance growth, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance. This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems. 🎯 Key Responsibilities 1. AI Ads Product Strategy • Define the product strategy for AI-driven advertising systems, including: • AI-generated ad creatives (copy, image, video) • Automated campaign optimisation • Audience targeting and personalisation systems • Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate • Translate growth and marketing needs into structured product and system requirements 2. Ads System & Technical Design • Work closely with engineering teams on the design of core advertising systems, including: • Ad ranking and recommendation systems • Bidding and budget allocation mechanisms • Attribution and measurement models • Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops • Evaluate trade-offs between performance, scalability, latency, and cost 3. AI-Driven Growth Products • Build and scale AI-powered advertising products, such as: • Automated creative generation systems (text/image/video) • Campaign optimization agents (budget, bidding, targeting) • Intelligent decision-making systems for ad performance improvement • Design feedback loops between model outputs and real-world advertising performance 4. Cross-functional Execution • Partner closely with engineering, data science, and growth teams to deliver high-impact products • Write PRDs, technical specifications, and define clear success metrics • Drive execution across multiple stakeholders in a fast-paced, iterative environment 5. Data & Experimentation • Design A/B testing frameworks to evaluate ad performance and product impact • Use data to guide product iteration and decision-making • Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates 🧩 Requirements Must-have: • 3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles • Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.) • Solid technical background (Computer Science, Engineering, or equivalent hands-on experience) • Ability to reason about systems, data pipelines, and/or ML models • Experience working closely with engineering teams on complex system-level products Preferred: • Experience in performance marketing, growth, or ad-tech companies • Familiarity with: • Auction and bidding systems • Recommendation or ranking systems • Attribution models (last-click, multi-touch, incrementality) • Exposure to AI/ML systems (especially LLMs or generative AI) • Experience building 0→1 products in early-stage or fast-paced startup environments 🚀 Nice to Have • Experience building advertising automation or growth optimization tools • Strong intuition for marketing funnels (impression → click → conversion → retention → LTV) • Experience with generative AI systems for creative production • Background in quantitative fields (Computer Science, Math, Statistics, Economics) 🧭 What This Role Is Not • Not a purely marketing or growth operations role without technical depth • Not a Technical Program Manager focused only on execution and timelines • Not a pure engineering role without product ownership and decision-making responsibility