About Incard Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves. The Role We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content. This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories. This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners. Key Responsibilities Product Education & Content Ownership • Own Incard’s product-led and educational content end-to-end • Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform • Turn complex product features into simple, engaging, founder-friendly narratives • Continuously refine content formats based on product evolution and user feedback Hosting & Founder Conversations • Host conversations with e-commerce founders, DTC brands, digital agencies, and operators • Lead interviews, discussions, and educational formats focused on real business challenges • Act as a trusted, credible voice within the e-commerce and digital business ecosystem • Support founder-led and ecosystem-driven growth initiatives through content Content Creation & Distribution • Script, structure, and present content across: • YouTube • LinkedIn • Other relevant social and video platforms • Collaborate closely with Marketing and Product to align content with launches and priorities • Ensure messaging is clear, consistent, and rooted in real product value Brand Representation & Offline Presence • Represent Incard in offline contexts when needed: • Events • Panels • Demos • Workshops • Founder meetups • Act as a product and brand ambassador in front of customers, partners, and the ecosystem What We’re Looking For Experience • Strong, natural on-camera presence • Proven ability to host, present, and explain confidently on video • Clear, confident American accent • Solid understanding of business, e-commerce, SaaS, or digital business models • Experience explaining complex products or concepts to non-technical audiences Skills & Mindset • Strong storytelling and communication skills • Comfortable being the public-facing voice of a product and brand • Ability to simplify complexity without losing depth or credibility • Curious, structured, and product-minded • Comfortable collaborating cross-functionally with Product, Marketing, and Growth • High ownership, high standards, low ego Nice to Have • Experience hosting podcasts, YouTube series, webinars, or live content • Previous exposure to fintech, e-commerce, or SaaS products • Public speaking or event experience • Familiarity with product-led growth or educational content strategies Location This role can be based in London, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed. Benefits: • Competitive cash-based compensation • Incard stock options • 25 days of paid time off per year, plus bank holidays and your birthday off • Global health insurance and unlimited paid sick leave