Growth Marketing Manager - TV

<p><strong>ABOUT ROCKET MONEY 🔮</strong></p> <p>Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.</p> <p><strong>ABOUT THE ROLE 🤹‍♀️</strong></p> <p>Reporting to the Director of Growth, this role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV. You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results. You'll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance. This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy. In this role, you'll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing.</p> <p><strong>IN THIS ROLE, YOU'LL:</strong></p> <ul> <li><strong>Drive TV Channel Performance:</strong> Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets.</li> <li><strong>Optimize Spend For Efficiency and Impact:</strong> Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers.</li> <li><strong>Manage Budget and Forecasting:</strong> Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations.</li> <li><strong>Analyze and Optimize Relentlessly:</strong> Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations.</li> <li><strong>Design and Run Experiments:</strong> Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings.</li> <li><strong>Treat Creative As A Performance Lever:</strong> Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library.</li> <li><strong>Manage Agency and Vendor Partners:</strong> Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar.</li> <li><strong>Strengthen Measurement:</strong> Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns.</li> <li><strong>Communicate Performance and Insights:</strong> Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders.</li> <li><strong>Improve Systems and Processes:</strong> Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow.</li> <li><strong>Stay Ahead of the Space:</strong> Track industry trends, identify first-to-market opportunities, and share learnings across the team.</li> <li><strong>Ensure Brand Safety and Compliance:</strong> Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.</li> </ul> <p><strong>ABOUT YOU 🦄</strong></p> <ul> <li>4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV.</li> <li>Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.</li> <li>Ability to turn data and experiment results into clear recommendations and action.</li> <li>Experience coordinating across internal teams and external partners or agencies.</li> <li>A holistic view of the marketing funnel and an understanding of the role each channel plays.</li> <li>Comfortable operating in ambiguous environments and making fast decisions with imperfect information.</li> <li>Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy. Bonus points if you've worked with Haus.</li> <li>Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation.</li> <li>Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.</li> </ul> <p><strong>WE OFFER 💫</strong></p> <ul> <li>Health, Dental & Vision Plans</li> <li>Life Insurance</li> <li>Long/Short Term Disability</li> <li>Competitive Pay</li> <li>401k Matching</li> <li>Team Member Stock Purchasing Program (TMSPP)</li> <li><a href="https://www.myrocketcareer.com/working-here/training-and-development/">Learning & Development Opportunities</a></li> <li>Tuition Reimbursement</li> <li>Unlimited PTO</li> &lt