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Vice President, Enterprise Marketing

helloheart · Remote US · Remote US
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<div class="content-intro"><p><strong>About Hello Heart:</strong></p> <p>Hello Heart is on a mission to make heart attacks a thing of the past.</p> <p>We’re an AI company focused exclusively on heart health, building a platform that predicts and prevents cardiac events before they happen—identifying risk up to 10 days in advance versus 10 years in traditional clinical models. </p> <p>This is already working at scale. Hello Heart has been shown to reduce inpatient hospital days by 47% and deliver ~$1,800 in annual savings per member. Hello Heart is the cardiac prevention partner to over 80% of large U.S. health plans and serves hundreds of public and private employers.<br><br>We’re defining how the #1 cause of death—heart disease—is managed in the AI era. Join us.</p></div><p><strong>Vice President, Enterprise Marketing</strong></p> <p>About the Role:</p> <p>Hello Heart is growing rapidly and is looking for a Vice President, Enterprise Marketing to lead our enterprise marketing strategy and drive measurable commercial growth.</p> <p>This leader will work cross-functionally across Marketing, Sales, BDRs, Customer Success, Partnerships, and Product to build compelling market positioning, generate qualified B2B pipeline, and ensure strong, consistent messaging across every client touchpoint.</p> <p>This is a highly strategic and hands-on leadership role. You will own enterprise marketing strategy, demand generation, sales enablement, segment messaging, partner marketing, and go-to-market execution for new products and solutions. You will build scalable programs while continuously testing, measuring, and optimizing what drives growth.</p> <p>Responsibilities:</p> <ul> <li>Develop and execute a comprehensive enterprise marketing strategy aligned with Hello Heart’s growth and commercial objectives, leading a high-performing team tied to pipeline, market awareness, and ROI.</li> <li>Build and drive integrated B2B demand generation strategies across digital, email, content, events, paid media, and account-based programs to generate qualified pipeline, partnering closely with Sales and Regional VPs.</li> <li>Translate market, buyer, and competitive insights across target segments (employers, consultants, health plans, strategic partners) into clear positioning, differentiated messaging, and go-to-market strategies.</li> <li>Own and evolve Hello Heart’s overarching enterprise messaging and campaign calendar, maintaining consistency across all marketing, digital, and client-facing touchpoints.</li> <li>Develop scalable sales enablement programs and assets—including presentations, proposal templates, case studies, product fact sheets, competitive docs, and videos—to equip commercial teams to win.</li> <li>Collaborate with channel and strategic partnership teams to build joint positioning, co-marketing initiatives, and go-to-market programs that expand reach and pipeline.</li> <li>Lead strategy and execution for conferences, industry events, executive engagement, and product/solution launches to maximize brand awareness, lead generation, and measurable outcomes.</li> </ul> <ul> <li>Establish, monitor, and regularly report on KPIs (pipeline influenced, MQLs, CAC, ROI, conversion rates), using data and experimental testing to continuously optimize campaign performance.</li> </ul> <p>Qualifications: </p> <ul> <li>AI-native marketing leader who embeds AI into strategy, workflows, and decision-making to increase speed, personalization, efficiency, and measurable commercial impact.</li> <li>Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.</li> <li>10+ years of progressively responsible B2B marketing experience, ideally within digital health, healthcare technology, employee benefits, or a similarly complex enterprise environment.</li> <li>Significant experience developing and executing enterprise demand generation strategies that directly contributed to qualified pipeline and revenue growth.</li> <li>Strong understanding of B2B enterprise sales cycles and experience partnering closely with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy.</li> <li>Demonstrated expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation.</li> <li>Proven ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products.</li> <li>Strong track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach.</li> <li>Exceptional leadership skills with experience building, developing, and motivating high-performing teams.</li> <li>Strong executive presence and the ability to influence, communicate, and build alignment across all levels of an organization.</li> <li>Strategic and analytical mindset with the ability to translate market, customer, and performance data into actionable commercial strategies.</li> <li>Entrepreneurial, highly accountable, and comfortable operating with speed and ambiguity in a fast-paced, high-growth environment.</li> <li>Hands-on leader who can operate strategically while rolling up their sleeves when needed.</li> <li>Collaborative, low-ego team player who thrives in a highly cross-functional environment.</li> </ul> <p><em>The US base salary range for this full-time position is $250,000 to $270,000. Salary ranges are determined by role and level. Comp

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