<div class="content-intro"><h3><strong>A</strong><strong>BOUT TIDE</strong></h3> <p>At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.</p> <p>Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.</p> <p>Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.</p> <p><strong>Tide facts:</strong></p> <ul> <li>Tide is available for UK, Indian, German and French SMEs</li> <li>Over 2 million members globally and rapidly growing</li> <li>Over $300 million raised in funding</li> <li>3,000 Tideans globally</li> <li>Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026</li> <li>We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg</li> </ul></div><h3>ABOUT THE ROLE</h3> <p>We are looking for a highly skilled and data-driven <strong>Copywriter – SEO & ASO</strong> to lead our organic growth efforts across web and mobile. The ideal candidate will own end-to-end SEO and ASO strategy to drive high-intent organic acquisition for our MSME-focused financial products including Fixed Deposits, Insurance/Assurance, Lending, Prepaid Cards, and business banking solutions.</p> <p><strong>Key Responsibilities: </strong></p> <p><strong>Search Engine Optimization (SEO)</strong></p> <ul class="_79ca1dba _6b73e47f fa3d9e2a"> <li>Build, own, and execute organic acquisition strategy to drive high-quality traffic and conversions from MSME merchants and financial product seekers.</li> <li>Conduct keyword research and competitor analysis across MSME, lending, FD, assurance, and prepaid card segments.</li> <li>Optimize website architecture, internal linking, product landing pages, blogs, and performance pages to improve rankings & search visibility.</li> <li>Lead technical SEO improvements: crawlability, indexing, Core Web Vitals, site speed, structured data/schema.</li> <li>Build content strategy with product & content teams—blog articles, product guides, comparison pages, FAQ hubs, UGC, etc.</li> <li>Track organic funnel performance and optimize for sign-ups, applications, and revenue impact.</li> <li>Manage agency relationships, freelancers, and internal resources.</li> </ul> <p><strong>App Store Optimization (ASO)</strong></p> <ul class="_79ca1dba _6b73e47f fa3d9e2a"> <li>Own the growth of organic app installs for Android & iOS.</li> <li>Optimize metadata: titles, descriptions, screenshots, preview videos, and localized content.</li> <li>Research and implement keyword expansion, competitor benchmarking, and A/B testing strategies.</li> <li>Improve app rating, reviews management, and conversion from store listing views to installs.</li> <li>Partner with product teams to align features and releases with store optimization opportunities.</li> </ul> <p><strong>Analytics & Performance</strong></p> <ul class="_79ca1dba _6b73e47f fa3d9e2a"> <li>Analyze data using GA4, Search Console, App Radar/Sensor Tower, AppFollow, SEMRush, Ahrefs, SimilarWeb, and other tools.</li> <li>Define KPIs and report on organic install growth, ranking improvements, conversion impact, and business outcomes.</li> <li>Build forecasting models for organic acquisition ROI & revenue contribution.</li> <li>Collaborate with performance marketing to reduce CAC via organic uplift.</li> </ul> <p><strong>Qualifications & Skills</strong></p> <ul class="_79ca1dba _6b73e47f fa3d9e2a"> <li>3+ years of hands-on experience in SEO & ASO, ideally in Fintech or BFSI.</li> <li>Proven track record of scaling organic acquisition and driving measurable business impact.</li> <li>Strong expertise in keyword planning, technical SEO, link-building strategies, and app store analytics.</li> <li>Comfort with tools like GA4, GSC, Ahrefs, SEMRush, App Radar, AppTweak, Firebase, Data Studio, Hotjar, etc.</li> <li>Good understanding of MSME user behavior, digital lending ecosystem, RBI compliance environment, and financial product search trends.</li> <li>Strong analytical & stakeholder communication skills; ability to convert insights into action.</li> </ul> <p><strong>What You’ll Bring</strong></p> <ul class="_79ca1dba _6b73e47f fa3d9e2a"> <li>Growth mindset with ownership attitude.</li> <li>Ability to work cross-functionally with product, tech, and performance teams.</li> <li>Passion for solving customer problems and building trust-first financial products.</li> </ul> <p><strong>Key Performance Indicators</strong></p> <ul class="_79ca1dba _6b73e47f fa3d9e2a"> <li>Organic traffic & ranking imp