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Vice President, Product Marketing

billtrust · United States (Remote) · United States
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<div class="content-intro"><p><strong>Who We Are</strong></p> <p>Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes.</p> <p>We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it.</p> <p><strong>Our Values</strong></p> <p><strong>Customers</strong></p> <p>We relentlessly increase value for customer and do the right thing for them.</p> <p><strong>Action</strong></p> <p>We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability.</p> <p><strong>Team Spirit</strong></p> <p>We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together.</p> <p><strong>Innovation</strong></p> <p>We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create.</p> <p><strong>Excellence</strong></p> <p>We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger.</p></div><p><strong>About the Role</strong></p> <p>The VP, Product Marketing is a pivotal leadership role responsible for defining and driving how Billtrust’s solutions are positioned, messaged, and brought to market. You will leverage AI tools and co-worker agents to accelerate competitive intelligence, campaign narrative development, and go-to-market execution, focusing you & your team’s expertise on the market insight, strategic judgment, and cross-functional alignment that only a seasoned leader can provide.</p> <p>This role reports into the CMO and sits at the intersection of Product, Sales, and Marketing, translating complex AR and fintech capabilities into differentiated compelling stories that win in the market. You will own the product marketing function end-to-end, from buyer and market research to product launches, sales enablement, competitive intelligence and analyst relations, and build an AI-powered team that sets the standard for speed, quality, and impact across Billtrust’s go-to-market engine. A central part of this mandate is overhauling how Billtrust launches products: building a launch discipline that creates genuine market moments, ones that shift how buyers and analysts frame the problem, reposition the competitive landscape, and make it unmistakably clear why Billtrust is different.</p> <p><strong>Who You Are</strong></p> <p>Here’s what we’re building at Billtrust—and it gets you fired up: <strong>A brand that earns attention instead of fighting for it. A market position built on genuine expertise, not noise. Stories that make buyers feel understood before they ever talk to Sales.</strong></p> <p>You’re a seasoned product marketing leader with deep expertise in positioning complex B2B solutions, and a growing obsession with what becomes possible when AI removes the old constraints on speed, scale, and insight. You don’t just craft messaging; you build the frameworks, systems, and team capabilities that make great messaging repeatable. You have strong opinions about how markets move and what buyers actually care about, and you back those opinions with data, customer evidence, and competitive rigor. You’re decisive when it counts and collaborative by design, the person Sales trusts to arm them and Product trusts to translate them. You lead with high EQ and self-awareness, which means your team performs and your cross-functional partnerships hold up under pressure. The pace of change in AI-powered marketing doesn’t unsettle you, it’s where you see your biggest opportunity to do the best work of your career. In a PE-backed environment where ambition is resourced and results are expected, that’s exactly where you want to be.</p> <p><strong>What You’ll Do</strong></p> <p><strong>Strategy & Positioning</strong></p> <ul> <li>Define and own Billtrust’s product positioning, messaging architecture, and value proposition framework across the full AR lifecycle portfolio, ensuring differentiation in a competitive fintech landscape.</li> <li>Use AI-powered market intelligence tools and co-worker agents to continuously monitor the competitive landscape, synthesize buyer signals, and inform strategic positioning decisions at speed.</li> <li>Partner with the Chief Marketing Officer and Product leadership to align product roadmap investments with market opportunity and translate technical capabilities into market-ready narratives.</li> <li>Other duties as assigned.</li> </ul> <p><strong>Go-to-Market & Product L

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