<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><h3><strong>About us</strong></h3> <p>WPP is the world's largest marketing and communications services company. Enterprise Solutions works with global brands on the systems behind their marketing, not just the campaigns that come out of it.</p> <p>Content Transformation is a new pillar inside WPP Enterprise Solutions. We are looking for a Product Marketing Manager to take our go-to-market strategy and make it real: the positioning, the messaging, the evidence, and the material that lets people sell and use what we build. Content Transformation rewires how content is created, managed and activated for those brands, bringing people, processes and platforms together as one system supported by AI. We show clients where their content operation is losing time, money and quality.</p> <h3><strong>About the role</strong></h3> <p>Most product marketing roles ask you to launch a product into a category that already exists. This one asks you to help build the category at the same time.</p> <p>You will own product marketing for Content Transformation, working directly to the Global Head of Strategy and the Global Head of Product. Your audience is two sided: enterprise clients deciding whether to change how they make content, and the WPP teams who sell and deliver to them.</p> <p>Our products are technical. Competing well means showing specialist knowledge rather than general enthusiasm, and tailoring the technical value proposition to whoever is in the room. A chief marketing officer, a chief information officer, a procurement lead and a content operations director all need a different version of the same truth, and getting that right is the difference between a shortlist and a win.</p> <p>We’re a small startup team, and this is a generalist role. Today, it means architecting the work while doing the work, from writing the copy, building the decks, producing the use cases and assembling the sales documentation. As the pillar scales, the role becomes a specialised strategic function tying together market insight, product development and customer need. If you want to arrive in an established function with a team and a playbook, this is not that job yet. If you want to build the playbook, it is.</p> <h3><strong>What will your day look like?</strong></h3> <ul> <li><strong>Value proposition and positioning: </strong>Partner with product management to align the value proposition with market priorities, and tailor the technical value proposition of complex products to the specific audiences buying them.</li> <li>Define how Meridian and the diagnostic suite are described, in language that lands with enterprise buyers rather than with us.</li> <li><strong>Competitive analysis: </strong>Understand where we win and lose against platforms, consultancies and production networks, and make sure the difference is clear in everything we put out.</li> <li><strong>Customer segmentation: </strong>Work out which buyers have which problems, where they enter, and what they need to hear first.</li> <li>Turn product requirements and capability into what marketing and sales teams need in order to excel, and carry market requirements back the other way.</li> <li><strong>Sales enablement: </strong>Build the material that lets our markets and agencies sell: narratives, decks, one pagers, competitive positioning, case studies and RFP content.</li> <li><strong>Writing and content: </strong>Produce the words. This is a writing job as much as a strategy job, particularly in the first year.</li> <li><strong>Market evidence back into product: </strong>Bring what buyers ask for, object to and compare us against into the product roadmap, so decisions are made on evidence rather than instinct.</li> </ul> <h3><strong>Who are you going to work with?</strong></h3> <p>You will report to the Global Head of Product and sit inside the Content Transformation Centre of Excell