Freelance Senior Project Manager- Social/Influencer

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>Job</strong>: Senior Project Manager - Freelance (Social & Influence Focus for Health Pharma)</p> <p>This is a Sr. PM role, freelance that will focus on Soclai and Influencer campaigns for a major North American Pharma Client. Core Project Management disciplines are essential (delivery, finance, process, team), but the work will focus on deliverables in the media, social, and influencers spaces- they will be analytics-driven rather than creative-tactic production driven. The ideal candidate must have experience working on recurring/campaign-flighted work (paid media launches, always-on social listening, weekly/monthly reporting) instead of the linear concept → creative → MLR route → release lifecycle. Please understand that distinction is the single biggest differentiator for this immediate freelance role.</p> <p><strong>What They'll Own</strong></p> <ul> <li>End-to-end delivery of mid-complexity, multi-channel S&I workstreams: paid social/digital campaigns, social listening programs, and analytics/GEO reporting.</li> <li>Timelines and resource plans (existing frameworks and templates already exist – the ideal candidate will keep them current and drive follow-up on due/overdue tasks).</li> <li>Reporting cadences as recurring deliverables – weekly, monthly, and post-campaign decks delivered on time and to speceifications.</li> <li>Budget tracking, monthly burn review, and forecasting; participation in weekly finance meetings.</li> <li>QC via the client feedback tracker; adherence to MLR and platform-policy checkpoints.</li> <li>Onboarding of new resources (existing playbooks in place) and maintenance of shared tools (Smartsheet, SharePoint).</li> </ul> <p><strong>Must-Haves</strong></p> <ul> <li>Healthcare/pharma experience.</li> <li>Experience managing digital, media, or data/analytics workstreams (not solely creative campaigns and/or production).</li> <li>Financial aptitude: budget tracking, forecasting, resource utilization.</li> <li>Smartsheet (or similar), Digital routing tool (Ziflow or similar) plus strong MS Office/Teams.</li> <li>Excellent communication, organization, attention to detail, proactive and solutions-oriented.</li> </ul> <p><strong>Nice-to-Haves</strong></p> <ul> <li>Hands-on exposure to paid social/performance media (Meta, LinkedIn, TikTok, programmatic, search, DOOH).</li> <li>Familiarity with social listening tools (Brandwatch, Sprinklr, YouScan, NetBase Quid).</li> <li>Interest in Generative Engine Optimization (GEO) / AI search (ChatGPT, Perplexity, Gemini). </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits</a> for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$70</span><span class="divider">—</span><span>$85 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and con