<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>Role Overview</strong></p> <p>The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating client priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p> </p> <ol> <li><strong> Partner GTM Strategy & Planning</strong></li> </ol> <ul> <li>Translate client solution plays and priorities into clear, executable partner GTM plans</li> <li>Define target audiences, value proposition, messaging and channel strategy</li> <li>Simplify complex partner strategies into focused, outcome-oriented plans</li> <li>Align closely with PMMs, PDMs and sales stakeholders on GTM priorities</li> </ul> <p> </p> <ol> <li><strong> Campaign Activation & Execution</strong></li> </ol> <ul> <li>Guide partners to launch and execute campaigns quickly using available assets and programs</li> <li>Support end-to-end campaign activation (planning → execution → optimization)</li> <li>Ensure alignment to client incentives, programs and Campaign-in-a-Box frameworks</li> <li>Drive repeatable execution models across the partner portfolio</li> </ul> <p> </p> <ol> <li><strong> Pipeline & Performance Accountability</strong></li> </ol> <ul> <li>Drive partner activity toward pipeline generation and opportunity creation</li> <li>Track performance across funnel metrics (leads, referrals, pipeline)</li> <li>Use dashboards and data insights to recommend next best actions</li> <li>Ensure campaign impact is measurable and tied to business outcomes</li> </ul> <p> </p> <ol> <li><strong> Partner Relationship & Influence</strong></li> </ol> <ul> <li>Act as a trusted advisor to partner marketing and leadership teams</li> <li>Build strong, ongoing relationships with a portfolio of partners (15-20)</li> <li>Influence partner priorities without authority, guiding focus toward highest-impact activities</li> <li>Lead partner meetings and workshops with confidence and clarity</li> </ul> <p> </p> <ol> <li><strong> Data-Driven Decision Making</strong></li> </ol> <ul> <li>Use performance data to prioritize partners, campaigns and investments</li> <li>Identify risks, gaps and opportunities early and drive course correction</li> <li>Translate insights into clear, actionable recommendations</li> <li>Ensure consistent use of tracking tools, reporting frameworks and governance processes</li> </ul> <p> </p> <ol> <li><strong> Scalable Delivery & Operational Excellence</strong></li> </ol> <ul> <li>Manage a portfolio of partners using structured frameworks, templates and playbooks</li> <li>Deliver consistent output quality through repeatable processes</li> <li>Contribute to a globally standardized operating model with local adaptability</li> <li>Maintain strong execution cadence across planning, delivery and reporting cycles</li> </ul> <p> </p> <p><strong>Success Profile (Critical Capabilities)</strong></p> <p><strong>Strategic & Commercial Thinker</strong></p> <