<div class="content-intro"><p> </p> <div class="p-rich_text_section">At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the <em data-stringify-type="italic">2025 Forrester Wave Report for SPM</em>, <em data-stringify-type="italic">2023 Ventana Research Revenue Performance Management (RPM) Value Index</em>, <em data-stringify-type="italic">Gartner Peer Insights</em>, <em data-stringify-type="italic">2024 Gartner SPM Market Guide</em>, and <em data-stringify-type="italic">G2. </em>Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:</div> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Innovate with Purpose: Build impactful solutions for customers worldwide.</strong></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Join Excellence: Work in a diverse, collaborative, and innovative team.</strong></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Shape the Future: Lead in redefining revenue optimization.</strong></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Grow Together: Unlock your potential in a supportive environment.</strong></li> </ul> <div class="p-rich_text_section">Join us at Varicent—where your talent and ambition meet limitless opportunities for success!</div></div><h2 data-pm-slice="1 1 []">The Opportunity</h2> <p>We’re looking for a <strong>Director, Digital Marketing & Web Experience</strong> to lead how Varicent attracts, engages, and converts buyers across our digital ecosystem.</p> <p>This is a high-impact leadership role for someone who loves connecting strategy with execution. You’ll own our digital growth strategy across <strong>paid media, web experience, SEO/AEO/GEO, conversion optimization, and performance measurement</strong>, with a clear focus on generating pipeline and supporting revenue growth.</p> <p>You’ll have the opportunity to shape the function — leading a <strong>Senior Manager of Digital Marketing and Senior Web Developer</strong>, partnering with specialized agencies, and working closely with senior leaders across Marketing, Sales, Revenue Operations, Product Marketing, Content, Creative, and Finance.</p> <p>We’re looking for someone who is comfortable setting the vision while staying close enough to the work to know what’s performing, what isn’t, and where we should move next.</p> <h2>What You’ll Do</h2> <h3>Own Our Digital Growth Strategy</h3> <ul data-spread="false"> <li> <p>Set the strategy and roadmap across paid media, website experience, SEO/AEO/GEO, conversion optimization, and digital acquisition.</p> </li> <li> <p>Connect digital investments directly to business goals, including pipeline, revenue, customer acquisition, and brand growth.</p> </li> <li> <p>Identify new opportunities across buyer behavior, emerging channels, AI-powered search, personalization, and digital experiences.</p> </li> <li> <p>Bring together teams, agencies, technology, and data around clear priorities and measurable outcomes.</p> </li> </ul> <h3>Turn Our Website Into a Growth Engine</h3> <ul data-spread="false"> <li> <p>Own the strategy for Varicent.com as a key demand generation, storytelling, and conversion platform.</p> </li> <li> <p>Partner closely with our Senior Web Developer to evolve the website experience, UX, navigation, performance, accessibility, and conversion paths.</p> </li> <li> <p>Use analytics, behavioral insights, A/B testing, and experimentation to continuously improve the buyer journey.</p> </li> <li> <p>Lead major web initiatives such as redesigns, personalization, CMS improvements, and other digital experience programs.</p> </li> </ul> <h3>Drive Digital Acquisition & Discoverability</h3> <ul data-spread="false"> <li> <p>Lead our paid media strategy across search, social, retargeting, ABM, programmatic, and other digital channels.</p> </li> <li> <p>Own channel mix, budget allocation, forecasting, and optimization based on performance.</p> </li> <li> <p>Shape Varicent’s approach to <strong>SEO, AEO, and GEO</strong>, helping buyers discover us across both traditional and AI-powered search experiences.</p> </li> <li> <p>Partner with Demand Generation, Product Marketing, and Content to translate campaigns into effective digital experiences.</p> </li> </ul> <h3>Make Data Actionable</h3> <ul data-spread="false"> <li> <p>Define how we measure digital performance across traffic, engagement, conversion, opportunities, pipeline, and ROI.</p> </li> <li&g