<p><strong><span data-contrast="auto">Director, Global Digital Content/Commerce Strategy </span></strong><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Laneige | Location: Los Angeles (Hybrid)</span> <br><span data-contrast="auto">Reports to: VP, Global Brand and Consumer Activation</span><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">Location</span></strong><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Based in </span><strong><span data-contrast="auto">Los Angeles (Hybrid)</span></strong><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></li> </ul> <p><strong><span data-contrast="auto">Role Overview</span></strong><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Laneige is one of the most recognized skincare brands in the world, and we're building the team to lead what comes next. As Director of Global Digital Creative Strategy, you will define how Laneige's campaigns are conceived, built, and distributed for the digital age — creating work that doesn't just look good, but performs.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">This role sits at the intersection of creative strategy, content, and digital commerce. You'll develop globally scalable campaign and content strategies that are engineered for discoverability from the start: across TikTok, Amazon, brand.com, retailer.com, and beyond. These plans will then be packaged into activation frameworks that regional teams around the world can execute. For markets that don't have dedicated digital commerce capability, your team becomes their strategic partner.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">You'll report to the VP of Global Brand, lead a team including a Manager of Global Digital Creative Strategy, and collaborate closely with HQ in Seoul and regional leads across NA, APAC, and EMEA.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{"134245417":false,"201341983":0,"335559740":240}"> </span></p> <p><em><span data-contrast="auto">Digital Campaign & Content Strategy</span></em><span data-ccp-props="{"134233117":true,"134233118":true,"134245417":false,"201341983":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead the development of global digital-first campaign strategies for Laneige launches — campaigns conceived for how people actually consume content, not adapted for it after the fact</span><span data-ccp-props="{"134233117":true,"134233118":true,"134245417":true,"201341983":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Define content strategies that drive performance across platforms: TikTok (organic and Shop), Instagram, YouTube, Google, Amazon, and retailer.com environments</span><span data-ccp-props="{"134233117":true,"134233118":true,"134245417":true,"201341983":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Build campaign and content frameworks that are modular and market-ready — designed to be localized and activated by regional teams without losing strategic integrity</span><span data-ccp-props="{"134233117":true,"134233118":true,"134245417":true,"201341983":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><