<p><strong><span data-contrast="auto">Location: NYC - Hybrid</span></strong></p> <p><span style="text-decoration: underline;"><strong><span data-contrast="auto">Job Summary</span></strong></span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The Manager of Growth & Performance Marketing will support full-funnel, cross-channel performance strategy for <strong>Innisfree, Mamonde, and Hanyul.</strong> This role touches paid search, paid social, and Amazon media (Sponsored Ads and DSP), driving efficient growth across both national digital channels and key retail media environments. The ideal candidate blends hands-on platform expertise with strategic media planning and creative strategy. This role offers a hands-on opportunity to develop both creative and analytical skills while contributing to high-impact brand campaigns and product launches across multiple brands.</span></p> <p><span data-contrast="auto">This is an exciting opportunity for someone looking to build a foundation in growth and performance marketing while working in a fast-paced, multi-brand environment.</span><span data-ccp-props="{}"> </span></p> <p><span style="text-decoration: underline;"><strong><span data-contrast="auto">Responsibilities</span></strong></span></p> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Partner with our media agency and internal stakeholders to build comprehensive, full-funnel growth strategies spanning paid search, paid social, and Amazon media (Sponsored Ads and DSP) across Innisfree, Mamonde, and Hanyul.</span><span data-ccp-props="{"335559685":720,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Drive performance and efficiency across all national and retail media channels, focusing on metrics such as spend, sales, ROAS, CPC, CTR, CPM, NTB%, CVR.</span><span data-ccp-props="{"335559685":720,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Develop strategic, integrated media plans for major retail and brand moments (Prime Day, product launches, key seasonal and promotional windows).</span><span data-ccp-props="{"335559685":720,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Understand the consumer journey and full marketing/sales funnel dynamics across DTC, retail media, and marketplace environments.</span><span data-ccp-props="{"335559685":720,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Manage complex, multi-brand catalogs and large media budgets efficiently while meeting monthly performance targets.</span><span data-ccp-props="{"335559685":720,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Work with platform partners and agencies to analyze campaign data, audit and optimize paid search/social/Amazon, test new ad formats, creative, or tactics, and deliver actionable insights and recommendations to key stakeholders.</span><span data-ccp-props="{"335559685":720,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Provide internal stakeholders with regular performance reporting across all brands and channels.</span><span data-ccp-props="{"134233118":false,"335559685":720,"335559739":0,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Develop creative briefs for Paid Social campaigns. Conduct weekly competitive research to identify new opportunities and creative insights to inform briefs. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559738":0,"335559739":0,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltex