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Trade Marketing Manager/Senior Manager

amorepacificusinc · New York, NY · New York, New York, United States
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<p><em><span data-contrast="auto">About the Brand</span></em><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-contrast="auto">Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-contrast="auto">technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon and its own brand e-commerce site.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-contrast="auto">We are seeking a highly analytical and results-driven Trade Marketing Manager to support Laneige's retail business across Sephora US and Sephora at Kohl's. This role will be responsible for developing and executing retailer marketing strategies that drive sales, increase brand visibility, and improve overall business performance across both brick-and-mortar and digital channels.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-contrast="auto">The ideal candidate has strong experience working with prestige beauty retailers, particularly Sephora, and understands how to leverage promotions, digital merchandising, retail media, product launches, and retailer partnerships to accelerate growth. </span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Title: Manager</span><span data-ccp-parastyle="No Spacing">/ Sr. Manager</span><span data-ccp-parastyle="No Spacing">, Trade Marketing</span></span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></strong></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Retail Marketing Strategy & Performance</span></span></strong><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Partner with Sales and leadership to support retailer-specific marketing strategies that drive brand awareness, visibility, and business growth. </span></span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Evaluate the effectiveness of marketing programs, product launches, promos, and retailer activations, </span><span data-ccp-parastyle="No Spacing">identifying</span><span data-ccp-parastyle="No Spacing"> opportunities for optimization. </span></span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Analyze program performance and key retailer metrics to develop recommendations and support future planning. </span></span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Track and report on key performance indicators related to marketing initiatives, launches, digital programs, and promotional events. </span></span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast

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