Director, Event Marketing – AI Accelerators

<div class="content-intro"><p>C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: <strong><a href="https://c3.ai/" target="_blank"><span style="text-decoration: underline;">C3 AI</span></a></strong></p></div><p>C3 AI is looking for a results-driven, hands-on marketing leader to run the C3 AI Accelerator Series day to day. The Accelerator is a one-day, hands-on masterclass in agentic AI where customers and prospects describe a business problem in plain language and build a working application on their own data with C3 Code, our enterprise agentic app builder. C3 AI will host Accelerators monthly in major cities worldwide and integrate them into Tier 1 industry events.</p> <p>Working closely with marketing and sales leadership, you will drive the direct-marketing engine that fills every room with the right people and ensure flawless delivery in every market. Success requires proven direct-marketing results, rigorous execution across many cities at once, and the ability to tie every event to pipeline.<br><br><strong>This role is based in Redwood City, CA and requires being in the office 5 days a week, with travel as necessary.</strong></p> <p><strong>Responsibilities</strong></p> <ul> <li>Execute the Accelerator strategy, global calendar, messaging, and creative in partnership with marketing leadership</li> <li>Maintain and apply the Accelerator Playbook, including operating model, checklists, and decision rights, to ensure consistency as the program scales</li> <li>Plan and run the direct-marketing campaigns behind every event: personalized outbound, email, account-based campaigns, and partner channels</li> <li>Manage the registration funnel and data; drive qualified attendance, show rate, and cost per qualified attendee</li> <li>Partner with sales on target accounts, seller activation, and direct outreach, and drive post-event follow-up that converts attendees into account conversations</li> <li>Own the workback, market intake, and activation checklist for each city, including agency, venue, and vendor coordination</li> <li>Ensure attendee, technical, and facilitator readiness for a working session where every participant builds</li> <li>Run the scorecard and post-event debriefs, and report results, including pipeline influenced, to marketing leadership</li> <li>Manage the event budget and lead a small team of event and campaign marketers</li> </ul> <p><strong>Qualifications</strong></p> <ul> <li>Bachelor's degree; advanced degree (MBA or master's) preferred</li> <li>7+ years of professional experience, including significant marketing experience</li> <li>Proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline</li> <li>Experience running multi-city event programs at a consistently high standard</li> <li>Experience managing budgets, agencies, and vendors; experience leading or mentoring a team</li> <li>Data-driven approach to measurement and pipeline attribution</li> <li>Strong communication skills and the presence to work with senior executives and customers</li> <li>Willingness to travel extensively, domestically and internationally</li> <li>Preferred: B2B enterprise software, AI, or developer-audience event experience; experience with large industry conferences; account-based marketing alongside enterprise sales</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"><strong>Candidates must be authorized to work in the United States without current or future sponsorship.</strong></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 14px;">C3 AI provides excellent benefits, a competitive compensation package and generous equity plan. </span></p></div><div class="title">California Base Pay Range</div><div class="pay-range"><span>$174,000</span><span class="divider">—</span><span>$225,000 USD</span></div></div></div><div class="content-conclusion"><p>C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status. </p></div>