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Performance Creative Strategist

inbeat-agency · United States
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About the role We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands. We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way! We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement. What You’ll Do • Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration. • Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy. • Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance. • Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas. • Write and guide performance copy that is structured, intentional, and measurable. • Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning. • Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots. • Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality. • Present creative strategy and performance rationale to clients with clarity, logic, and confidence. • Stay current on platform changes, creative formats, and performance trends that materially impact results. What we’re looking for • Exceptional writing ability, ideally in short-form, digital-first content. • A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action. • Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes. • Comfort forming hypotheses, reading results, and making fast, informed creative decisions. • Genuine interest in mentoring others and raising the overall quality bar. • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something. Must haves • Fluency in written and spoken English is required. • Experience developing performance-driven creative for paid social or digital channels. • Strong comfort interpreting performance data and using it to guide creative direction and iteration. • Experience collaborating cross-functionally in fast-moving, data-creative-focused environments. Nice to have • A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required. • Experience working closely with media buyers or growth teams. • Familiarity with structured testing frameworks and creative systems. Why this role (benefits) • Unlimited Time Off & Sick Days • Flexible hours • Fully remote (with the possibility to work from anywhere) • Global pods (meet creatives from all around the world) • High opportunity for growth!

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