<p>The Group Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow and materially expand its existing UK enterprise customer base.</p> <p>This is a senior, hands-on player-coach role combining strategic account leadership, executive customer engagement, commercial growth, forecasting and a strong understanding of customer delivery.</p> <p>The successful candidate will personally own a significant portfolio of enterprise customers and lead the growth agenda across Zeta’s highest-value UK relationships, while also developing the wider UK customer account organisation.</p> <p>The role is focused exclusively on existing customer growth rather than new-logo acquisition.</p> <p>The GVP will establish an integrated Protect & Grow model across priority customers, aligning Account Management, Customer Success, Sales, Strategy, Solution Consulting, Product, Marketing, Activation and Delivery around shared customer outcomes.</p> <p>The ambition is to drive multi-year, multi-million-pound expansion across Zeta’s largest customer relationships, not incremental upsell.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p><strong>Protect and Grow the UK Customer Base</strong></p> <ul> <li>Own retention, Net Revenue Retention (NRR) and existing-customer revenue growth across priority UK enterprise accounts.</li> <li>Lead the strategic growth agenda for Zeta’s highest-value customers.</li> <li>Build multi-year account growth strategies aligned to customer business, marketing, data and technology priorities.</li> <li>Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio.</li> <li>Translate renewal cycles, transformation milestones and buying signals into structured expansion pathways.</li> <li>Establish a scalable Protect & Grow model for future EMEA expansion.</li> </ul> <p> </p> <p><strong>Lead Strategic Customer Growth</strong></p> <ul> <li>Act as senior strategic account lead for Zeta’s most important UK customers.</li> <li>Develop account-specific growth hypotheses based on customer strategy, priorities and technology landscape.</li> <li>Personally originate, progress and close complex, multi-million-pound expansion opportunities.</li> <li>Orchestrate long-cycle enterprise deals across multiple stakeholders, products and internal teams.</li> <li>Own commercial strategy, deal progression and executive alignment on major expansion opportunities.</li> <li>Identify whitespace to increase Zeta’s share of customer marketing and technology investment.</li> <li>Build and maintain a qualified strategic expansion pipeline focused on material growth.</li> </ul> <p> </p> <p><strong>Executive Customer Leadership</strong></p> <ul> <li>Build trusted relationships with CMOs, CIOs, CDOs, CEOs and other senior executives.</li> <li>Operate credibly with Executive Committee and Board-level stakeholders.</li> <li>Elevate relationships from operational to economic buyer and executive sponsor level.</li> <li>Lead strategic conversations on transformation, investment, growth and long-term partnership.</li> <li>Ensure executive coverage, stakeholder mapping and sponsorship across all priority accounts.</li> <li>Run executive business reviews, workshops and transformation sessions.</li> <li>Act as escalation point for Zeta’s most strategic UK customers.</li> <li>Mobilise Zeta executive sponsors where they can add maximum value.</li> </ul> <p> </p> <p><strong>Drive Strategic Expansion</strong></p> <ul> <li>Translate customer priorities into compelling Zeta value propositions.</li> <li>Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalisation, activation, media and services.</li> <li>Introduce additional Zeta capabilities in a value-led, non-disruptive way.</li> <li>Ensure expansion is driven by measurable customer outcomes, not product push.</li> <li>Partner with enterprise sellers and specialists on complex opportunities.</li> <li>Mobilise cross-functional resources around key deals.</li> </ul> <p> </p> <p><strong>Own Expansion Pipeline and Forecasting</strong></p> <ul> <li>Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio.</li> <li>Maintain visibility of renewal timing, customer health, risk and expansion potential.</li> <li>Ensure all material opportunities have clear value hypotheses, ownership and timelines.</li> <li>Build sufficient qualified pipeline to support UK growth targets.</li> <li>Partner with Sales Operations and Finance on forecasting and performance reporting.</li> <li>Hold teams accountable for both retention and growth outcomes.</li> </ul> <p> </p> <p><strong>Create One Strategic Account Model</strong></p> <ul> <li>Establish unified account plans for all priority customers.</li> <li>Ensure clear ownership, roles and decision rights across account teams.</li> <li>Eliminate fragmented motions across Sales, Customer Success and Account Management.</li> <li>Align all functions (Sales, CS, Strategy, Product, Marketing, Delivery) around shared outcomes.</li> <li>Ensure delivery a