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Regional Marketing Specialist (Mandarin Required)

thinkacademyus · San Jose, California, United States
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<div class="ql-direction-ltr ql-long-3509525" data-header="2" data-foldable="true" data-default-linespacing="100"> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Location:</strong><span class="ql-author-1934"> Remote, United States</span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Travel:</strong><span class="ql-author-1934"> Periodic travel to San Jose for training and team activities</span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Employment Type:</strong><span class="ql-author-1934"> Part-time, with potential to transition to full-time after 3 to 6 months</span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Compensation:</strong><span class="ql-author-1934"> $25–$35/hour; $80,000–$100,000/year upon conversion to full-time</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">About Us</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> <p class="ql-direction-ltr ql-long-1934"><span class="ql-author-1934">Think Academy US Online is one of the largest K–12 online education platforms serving families across the United States. We are part of </span><span class="ql-author-1934">TAL Education Group</span><span class="ql-author-1934">, a leading education company with a global presence and</span><span class="ql-author-1934"> currently offer K–12 mathematics programs, as well as English Language Arts (ELA) programs for elementary school students.</span></p> <p class="ql-direction-ltr ql-long-1934"><span class="ql-author-1934">We are looking for a <strong>Regional </strong></span><strong><span class="ql-author-1934">Marketing Specialist</span></strong><span class="ql-author-1934"> who is passionate about understanding local communities and connecting with families in the U.S. You will engage directly with parents, communities, and local education resources to identify real user needs and turn those insights into content, community initiatives, events, and growth opportunities.</span></p> <p class="ql-direction-ltr ql-long-1934"><span class="ql-author-1934">As you develop a deeper understanding of the market and our business, you will gradually take on greater ownership of a geographic market, with the opportunity to grow into a </span><span class="ql-author-1934">Regional Marketing Lead / Regional Market Owner</span><span class="ql-author-1934">.</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">Responsibilities</span></strong></span></div> <ul> <li class=""><strong class="ql-author-1934">Market Research & User Insights:</strong><span class="ql-author-1934"> Develop a deep understanding of local schools, education resources, parent communities, and market trends. Continuously identify user needs and potential marketing opportunities.</span></li> <li class=""><strong class="ql-author-1934">Parent Community Engagement:</strong><span class="ql-author-1934"> Join and actively engage with local parent WeChat groups, build authentic relationships with parents, participate in conversations, and turn community interactions into actionable user insights.</span></li> <li class=""><strong class="ql-author-1934">Content Strategy & Creation:</strong><span class="ql-author-1934"> Develop and create content for platforms such as WeChat and Xiaohongshu based on real parent needs and local market insights. Continuously test and refine content directions.</span></li> <li class=""><strong class="ql-author-1934">Local Marketing:</strong><span class="ql-author-1934"> Plan and execute local parent events, community partnerships, and education-related initiatives. Build relationships with local organizations and community resources.</span></li> <li class=""><strong class="ql-author-1934">Project Ownership:</strong><span class="ql-author-1934"> Independently drive marketing projects from planning through execution and follow-up. Coordinate internal and external resources, manage execution details, and review project outcomes.</span></li> </ul> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">Qualifications</span></strong></span></div> <ul> <li class=""><span class="ql-author-1934">Experience in </span><strong class="ql-author-1934">Marketing, Content, Community, Education, Social Media</strong><span class="ql-author-1934">, or a related field</span></li> <li class=""><span class="ql-author-1934">Strong </span><strong class="ql-author-1934">user sense</strong><span class="ql-author-1934"> and the ability to identify and understand users' needs and behaviors</span></li> <li class=""><span class="ql-author-1934">E

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