<div class="content-intro"><p>Here at Appian, our values of <strong>Intensity </strong>and <strong>Excellence </strong>define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.</p></div><p><span style="color: #020a51;"><strong>Marketing Data Manager</strong></span></p> <p><span style="color: #6b7280;">McLean, Virginia, USA | Work Model: On-site at Appian Headquarters</span></p> <p><span style="color: #020a51;"><em>Own the health, hygiene, and strategic governance of Appian's global marketing database, establishing measurable standards that enable precision targeting and accelerate pipeline velocity across all regions.</em></span></p> <p><span style="color: #9ca3af;"><strong>ABOUT THE TEAM</strong></span></p> <p><span style="color: #374151;">Marketing Operations creates reliable reporting frameworks based on consistent and segmented data, while creating a frictionless journey from lead to MQL. The team is responsible for the marketing team's data, analytics, lead lifecycle, budgeting, tech & tools. As Appian scales its AI-Powered Process Automation platform globally, this team ensures marketing moves fast with confidence, backed by clean data and automated workflows that drive measurable business outcomes.</span></p> <p><span style="color: #9ca3af;"><strong>THE OPPORTUNITY</strong></span></p> <p><span style="color: #374151;">Appian is investing in marketing infrastructure that scales with explosive growth in enterprise AI adoption. This role exists to transform our marketing database from a reactive asset into a proactive growth engine, establishing the data quality standards and governance frameworks that power segmentation, personalization, and attribution at scale. You will define what success looks like, measure it, and drive continuous improvement across global and regional stakeholders.</span></p> <p><span style="color: #9ca3af;"><strong>WHAT YOU'LL DO</strong></span></p> <ul> <li style="color: #374151 !important;"><span style="color: #374151;">Establish and enforce minimum data quality standards across the marketing database, creating a measurable database health score with quarterly improvement targets reported to global and regional leadership.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Architect and execute data hygiene programs within Marketo and Salesforce, including deduplication, enrichment, segmentation frameworks, and automated governance workflows that maintain compliance with GDPR and global opt-in regulations.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Partner with Marketing Operations, Demand Generation, and Sales Operations teams to design and implement lead routing, scoring models, and segmentation strategies that accelerate pipeline velocity and improve lead-to-MQL conversion.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Build and deliver executive dashboards in Tableau or similar BI tools that provide real-time visibility into database health, segmentation performance, campaign effectiveness, and data governance metrics.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Lead cross-functional initiatives to standardize data capture, field utilization, and taxonomy across marketing systems, ensuring consistency that enables accurate reporting and strategic decision-making.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Drive continuous optimization of data processes by identifying gaps, recommending automation opportunities, and implementing scalable solutions that reduce manual effort while improving data integrity</span></li> <li style="color: #374151 !important;"><span style="color: #9ca3af;"><strong>FIC</strong></span><span style="color: #374151;">Education: Hold a Bachelor's degree or higher in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Experience: 5 plus years of experience in marketing operations, marketing data management, or a related domain with responsibility for data governance and hygiene.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Marketing Automation Expertise: Deep hands-on experience with Marketo, including database management, segmentation, campaign execution, and integration with CRM systems.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">CRM Proficiency: Strong working knowledge of Salesforce, including custom object management, field mapping, reporting, and marketing-to-sales data flow.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Business Intelligence Tools: Demonstrated ability to build dashboards and reports using Tableau or similar BI platforms to visualize database health, segmentation performance, and campaign metrics.</span></li> <li style="color: #374151 !important;"><span style="color: #374151;">Data Governance: Proven track record