sonyinteractiveentertainmentglobal · United Kingdom, London · London, England, United Kingdom
<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><strong>Location: </strong>London / Hybrid<strong><br>Duration: </strong>6-12 Months <strong><br>Day Rate:</strong> £320 - £350 per day <strong><br>Engagement Method: </strong>Umbrella/PAYE <strong><br></strong></p> <p>We’re looking for a <strong>Organic Growth Specialist </strong>to join our Growth Marketing team for an initial 6-12 month period. Please note this role has been assessed as Inside IR35, and payment will be processed via PAYE or an umbrella company through our third-party partner.</p> <p><strong>Role overview:</strong></p> <p><span data-contrast="auto">The Organic Growth Specialist (Games / Hardware / Services) is responsible for improving the discoverability of PlayStation’s game catalogue across traditional search engines and AI-powered answer engines.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Working closely with Editorial, Product Marketing and Analytics, you will optimise content throughout the game lifecycle, from announcement through launch and evergreen support, ensuring players can easily discover the games, franchises and experiences that matter most.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">This is a hands-on optimisation role combining SEO fundamentals with emerging GEO practices. You will identify opportunities, optimise content and contribute to initiatives that improve visibility, engagement and organic growth across PlayStation’s global gaming portfolio.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">What you’ll be doing:</span></strong></p> <ul> <li><span data-contrast="auto">Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Identify opportunities through keyword, intent and entity research.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Optimise page structure, metadata, headings, FAQs, internal linking and structured data.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Support major first-party and third-party game launches through search planning and optimisation.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Monitor search performance and identify opportunities for continuous improvement.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Work closely with Analytics teams to evaluate performance and prioritise opportunities.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Collaborate with Product teams to improve page templates, components and customer journeys.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li><span data-contrast="auto">Stay current with developments across Search, AI and the gaming industry.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> </ul> <p><strong><span data-contrast="auto">What we’re looking for:</span></strong></p> <ul> <li><span data-contrast="auto">Experience delivering SEO programmes for large websites or digital brands.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740