<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>About the Team</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Role Overview</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">GOAT Group is seeking a Sr. Performance Marketing Specialist to run our paid social and video acquisition strategy. You will own and operate Meta, TikTok, and YouTube Ads. You will also develop the creative testing roadmap and leverage incrementality to measure performance. This role reports to the AVP of Growth.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We expect AI fluency in practice. As targeting, bidding, and placement have moved inside the platforms’ models, creative has become the main lever you control. Leveraging AI tools for strategic research and automating operations will be key to success. Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>In this role, you will:</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You'll partner closely with the AVP of Growth to continually develop and improve AI workflows.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Build and maintain the weekly and monthly creative performance marketing reports.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Flag new formats, placements, and platform features worth testing, and make the case for trying them.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>How Success Is Measured</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Incrementality.</strong> To truly understand the performance of our efforts, we rely on incrementality methods, such as geolift. We then leverage platform metrics as multipliers based on the measurement outcomes for daily operational KPIs.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Creative performance.</strong> Leverage platform metrics to build creative narratives to explain how they performed and what we should do next.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Operational reliability.</strong> Campaigns should launch accurately and on time. With AI automated more operations, this person must be have final oversight before campaigns launch.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>We are looking for: </strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-seri