<div class="content-intro"><p><strong><em>Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.</em></strong><strong><em> </em></strong></p> <p><em>Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together. </em></p></div><p><strong>The Director of Growth Marketing - Performance will report to our VP of Performance Marketing.</strong></p> <p><strong>As a Director of Growth Marketing - Performance, you will: </strong></p> <ul> <li><strong>Own Core Channel Performance:</strong> Start by evaluating current strategy, execution, and performance then set the plan to accelerate results (SEM, Paid Social, SEO/AEO).</li> <li><strong>Aggressively Expand into New High-ROI Channels: </strong>Own the channel expansion strategy–prioritization, testing, and the call to scale (Programmatic, OTT, OOH, Streaming Audio, etc.). Build the measurement frameworks with the analytics/attribution team so each scale decision is backed by data.</li> <li><strong>Build the paid channel strategy for Personal Loans: </strong>As the company shifts from single-product to multi-product lending in 2027. Set how budget, channel mix, and testing priorities shift as PL scales alongside new products.</li> <li><strong>Transform how the team works into an AI-first marketing organization:</strong> identify which workflows AI can take over or accelerate, and drive adoption within the first 90 days.</li> <li><strong>Develop Team Structure and Strategy: </strong>define the ideal mix of FTE, contract, agency and AI capacity to drive the most impact.<strong> </strong></li> <li><strong>Act as player-coach to a team of Growth Marketing Managers:</strong> Setting strategy and staying hands-on with campaign builds, testing, and analysis. </li> </ul> <p><strong>About You: </strong></p> <ul> <li>Energized by the pace of change in paid marketing–always looking for the next way to win.</li> <li>Data drives everything you do–but you're not afraid to trust your intuition or run an experiment when data is incomplete or slow to arrive.</li> <li>You want to have a massive impact within the company and are energized by ambiguity rather than needing a fully defined playbook.</li> <li>Cross-functional leadership: you can develop a vision, get buy-in from stakeholders who don't report to you (product, data science, compliance, advanced analytics), and see it through to completion.</li> <li>Comfortable operating at both altitudes–setting long term strategy in one meeting and analyzing SEM performance in the next.</li> <li>A builder's mindset: energized by creating something from scratch, not just optimizing an existing machine.</li> </ul> <p><strong>Even Better: </strong></p> <ul> <li>Experience in fintech, lending, or another regulated B2C category.</li> <li>Experience at a high-growth startup or growth-stage company.</li> <li>Strong SQL–you don’t have to wait for an analyst, you get your own answers and can coach your team to do the same. </li> <li>Piloted and scaled advanced measurement approaches (incrementality testing, geo holdouts, MMM, MTA).</li> </ul> <h4><strong>Heads Up:</strong></h4> <ul> <li>You will be accountable for being on the cutting edge of new channels, and moving them into testing quickly. </li> <li>You will be building the data-driven machine–this is not a defined playbook or "operate an existing machine" type of role.</li> <li>This is a player/coach role with meaningful hands-on-keyboard time.</li> <li>The expectation is that AI will transform how the team operates and impact every critical workflow within the first 90 days.</li> <li>This role requires navigating a regulated environment–every new channel and personalization tactic needs to clear compliance before it ships, which will shape your pace and process.</li> </ul> <p><strong>Where:</strong></p> <ul> <li>This role will be based in the US.</li> </ul> <p><strong>Compensation: </strong></p> <p>A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.</p> <p><strong>Salary Range:</strong> $186,000 - $232,000 USD.<strong> </strong>Employees are also eligible for an annual performance-based bonus and equity.</p> <p>#LI-JP</p><div class="content-conclusion"><p><strong>Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: </strong></p> <ul> <li>Health, Dental, & Vision benefits plus savings plans</li> <li>Mac computers + work-from-home stipend to set up your home office</li> <li>Monthly internet and phone reimbursement</li> <li>Employee Stock Purchase Plan<