<div> <h1><span style="font-size: 12pt;">ABOUT THE ROLE</span></h1> <p><span style="font-size: 12pt;">The Field Marketing Manager bridges the gap between national brand strategy and local business performance. As the local marketing advisor for a portfolio of franchise owners, you'll help owners understand how marketing influences every stage of their business—from lead generation and sales conversion to profitability, market share, and long-term growth.</span></p> <p><span style="font-size: 12pt;">Working alongside Franchise Business Consultants (FBCs), Digital Marketing partners, Operations, and Brand Leadership, you'll help franchise owners interpret performance data, identify opportunities, prioritize investments, and develop action plans that improve measurable business results.</span></p> <p> </p> <p><span style="font-size: 12pt;"><strong>LOCATION:</strong> Richmond, VA (preferred) or Remote (U.S.)</span></p> <p><span style="font-size: 12pt;"><strong>TRAVEL:</strong> Approximately 50% </span></p> <h1><span style="font-size: 12pt;">WHY THIS ROLE MATTERS</span></h1> <p><span style="font-size: 12pt;">Marketing is one of the largest investments our franchise owners make. Every recommendation we provide should help owners:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Protect their bottom line.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Maximize return on marketing investment.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Generate sustainable, profitable growth.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Make confident, data-informed business decisions.</span></li> </ul> <p><span style="font-size: 12pt;">As a franchisee-first organization, we believe our success is directly tied to the success of the owners we serve. The Field Marketing Manager is one of the most important advocates for that success.</span></p> <h1><span style="font-size: 12pt;">CORE RESPONSIBILITIES</span></h1> <h2><span style="font-size: 12pt;">Drive Local Business Performance</span></h2> <p><span style="font-size: 12pt;">Support the localized performance strategy for your assigned franchise owners by connecting marketing investments to measurable business outcomes.</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Evaluate marketing ROI using metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Facilitate quarterly local business reviews focused on improving local business performance.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Recommend strategic priorities that improve profitability—not simply increase lead volume.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support owners and drive accountable to agreed-upon growth plans and execution.</span></li> </ul> <h2><span style="font-size: 12pt;">Marketing Performance Analytics</span></h2> <p><span style="font-size: 12pt;">Use marketing intelligence to help owners make better business decisions.</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, Paid Social, websites, reputation management, and other demand generation programs.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate complex reporting into practical business insights.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Identify opportunities, risks, and trends across assigned markets.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Benchmark performance against comparable franchise locations.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Recommend strategic adjustments based on business performance—not assumptions.</span></li> </ul> <h2><span style="font-size: 12pt;">Partner Across the Franchise Support Team</span></h2> <p><span style="font-size: 12pt;">Marketing doesn't operate in a vacuum. You'll work side-by-side with Franchise Business Consultants to provide coordinated support throughout the franchise owner's journey. Together you'll support:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">New owner onboarding and market launches.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Local performance improvement initiatives.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Territory expansion and multi-location growt