knit · New York City | United States (Hybrid) · New York, New York, United States
<h3><span style="color: rgb(18, 152, 138);"><strong>Who We're Looking For</strong></span></h3> <p><strong>Role:</strong> Director of Growth Marketing<br><strong>Team: </strong>Marketing<br><strong>Reports To: </strong>Head of Marketing<strong> <br></strong><strong>Supervisory Responsibility:</strong> This is a senior individual contributor role with the potential to build a team as the function scales.<br><strong>Ideal Start Date: </strong>November 2026<br><strong>Location: </strong>While we are open to remote candidates we are prioritizing individuals that are able to work under a hybrid model with 3 days a week in our NYC Headquarters. <br><strong>Travel: </strong>This role will travel as needed for in-person customer meetings and industry conferences. Note, Knit does US All Team, in-person company events 2x per year.<br><strong>Salary Range:</strong><strong> </strong>$135,000 - $190,000</p> <hr> <h3><span style="color: rgb(18, 152, 138);"><strong>A little about us</strong></span></h3> <p><a href="https://goknit.com/"><strong>Knit</strong></a> is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions.</p> <p>Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Braze, DoorDash, Hutch, and other unicorn startups.</p> <p><em>Come build with us!</em></p> <hr> <h3><span style="color: rgb(18, 152, 138);"><strong>Overview & Responsbilities</strong></span></h3> <p>The <strong>Director, Growth Marketing</strong> will play a critical role in scaling Knit’s go-to-market engine<strong>.</strong> This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.</p> <p>You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline.</p> <p><strong>You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research</strong>. This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results.</p> <p>Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine. This is a <strong>hybrid role based in New York City.</strong></p> <hr> <h3><span style="color: rgb(18, 152, 138);"><strong>Required Skills & Experiences <br></strong></span></h3> <p><strong>What Success Looks Like</strong></p> <p>You’ll be measured primarily by:</p> <ul> <li><strong>Pipeline Impact:</strong> Marketing-sourced and influenced pipeline consistently meeting agreed targets.</li> <li><strong>SQL Generation:</strong> Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts.</li> <li><strong>Growth Efficiency:</strong> Improved performance across channels, with clear ROI and predictable forecasting</li> <li><strong>Campaign Execution:</strong> Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance.</li> <li><strong>Funnel Conversion:</strong> Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline.</li> <li><strong>Cross-Functional Execution:</strong> Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution.</li> <li><strong>Operational Rigor:</strong> Reliable reporting, attribution, and data-driven decision-making across marketing programs.</li> </ul> <hr> <h3><span style="color: rgb(18, 152, 138);"><strong>About You</strong></span></h3> <p>A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You’re comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth.</p> <p><strong>Required:</strong></p> <ul> <li>6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.</li> <li>Proven success driving pipeline and revenue impact in an enterprise