<p><strong>General Manager, Ever - Costa Mesa</strong></p> <p><strong>About Us</strong></p> <p>Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.</p> <p><strong>About the Role</strong></p> <p>The General Manager is the senior operational leader at Ever’s Costa Mesa hub. You will own the full customer-facing deal lifecycle —from first contact through funding and title — and be accountable for the performance, culture, and daily execution of four verticals: Sales, BDC, Finance & Insurance, and Business Office / Title & Registration. This role reports directly to the VP of Operations and requires a full-time, on-site presence at the Costa Mesa hub.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Sales Leadership</strong></p> <ul> <li><strong>Deal Volume & Margin: </strong>Own retail deal volume targets for the Costa Mesa market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores.</li> <li><strong>Sales Process: </strong>Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.</li> <li><strong>Deal Quality: </strong>Review deals in progress and post-close for margin integrity, proper structure, and adherence to process. Coach the Sales Manager on unit economics and objection handling.</li> <li><strong>Funnel Gaps: </strong>Identify and address breakdowns in the sales funnel before they become systemic issues.</li> </ul> <p><strong>BDC & Lead Operations</strong></p> <ul> <li><strong>Pipeline Performance: </strong>Oversee BDC inbound and outbound pipeline. Hold the BDC Manager accountable to contact rate, appointment set rate, and show rate.</li> <li><strong>CRM & Process Hygiene: </strong>Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied across the team.</li> <li><strong>Alignment: </strong>Partner with pricing and inventory functions to align lead flow and vehicle positioning with BDC capacity and conversion performance.</li> </ul> <p><strong>Finance & Insurance (F&I)</strong></p> <ul> <li><strong>Back-End GPU: </strong>Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.</li> <li><strong>Compliance: </strong>Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable.</li> <li><strong>Leading Indicators: </strong>Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&I operations.</li> <li><strong>Capacity & Structure: </strong>Identify constraints in F&I staffing or role definition and escalate to the VP of Operations before they affect throughput.</li> </ul> <p><strong>Business Office / Title & Registration</strong></p> <ul> <li><strong>SLA Performance: </strong>Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis.</li> <li><strong>Handoff Ownership: </strong>Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding.</li> <li><strong>State Compliance: </strong>Maintain awareness of title and registration requirements across all active states relevant to SF hub transactions.</li> </ul> <p><strong>Execution & Accountability</strong></p> <ul> <li><strong>Weekly Reviews: </strong>Run structured weekly reviews with team leads. Use data to diagnose trends, assign corrective action, and track resolution.</li> <li><strong>Target Translation: </strong>Convert company-level targets — GPU, deal volume, margins — into vertical-specific goals with defined owners and timelines.</li> <li><strong>Programmatic Initiatives: </strong>Drive SOP implementations, system rollouts, and process improvements from design through full team adoption.</li> <li><strong>P&L Accountability: </strong>Own the SF hub’s gross profit contribution. Understand and manage all operational levers that affect it.</li> <li><strong>Culture: </strong>Set the standard for how the team operates, handles pressure, escalates problems, and serves customers.</li> </ul> <p><strong>What You Are Responsible For</strong></p> <p><strong>Performance Metrics</strong></p> <ul> <li><strong>GPU: </strong>Front-end and back-end gross profit per unit; blended GPU across all closings at or above target.</li> <li><strong>Volume & Velocity: </strong>Deal volume, close rate, days-to-fund, stip clearance rate, and BDC appointment-to-show conversion.</li> <li><strong>Compliance Metrics: </strong>Chargeback rate and title completion rate maintained within defined thresholds.</li> </ul>