<p>At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.</p> <p>For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.</p> <p>As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!</p> <p><strong>Job Overview </strong></p> <p><em><span data-contrast="none">We are seeking a</span></em><strong><em><span data-contrast="none"> Paid Digital Marketing Manager</span></em></strong><em><span data-contrast="none"> to own and scale our paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio, including Background Screening, I-9 Compliance, HR Compliance & Expertise, and Leave Management solutions.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></p> <p><em><span data-contrast="none">This role is responsible for planning, executing, optimizing, and reporting on paid digital programs that drive qualified demand across the full sales and marketing funnel. You’ll work closely with product marketing, demand generation, sales, and revenue operations to ensure paid media programs are data-driven, AI-enabled, and tightly aligned to pipeline and revenue goals.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></p> <p><em><span data-contrast="none">This is a hands-on, individual contributor role ideal for a performance marketer who is comfortable operating both strategically and tactically in a B2B SaaS environment.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></p> <p><strong>Essential Duties & Responsibilities</strong>:</p> <p><strong><em><span data-contrast="none">Paid Media Strategy & Execution</span></em></strong><span data-ccp-props="{"335557856":16448250}"> </span></p> <ul> <li data-leveltext="" data-font="Wingdings" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Wingdings","469769242":[9642],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><em><span data-contrast="none">Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Wingdings" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Wingdings","469769242":[9642],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><em><span data-contrast="none">Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Wingdings" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Wingdings","469769242":[9642],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><em><span data-contrast="none">Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Wingdings" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Wingdings","469769242":[9642],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><em><span data-contrast="none">Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.</span></em><span data-ccp-props="{"335557856":16448250}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Wingdings" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Wingdings","469769242":[9642],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><em><span data-contrast="none">Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and customer pain points.</span></em><