Senior Social Strategist

<h2><span data-olk-copy-source="MessageBody">Senior Social Strategists own day-to-day social strategy development for assigned clients. They transform audience insights, cultural intelligence, social listening findings, platform expertise, and performance data into actionable strategies that drive business outcomes. </span></h2> <h2>They are responsible for shaping content ecosystems, creator strategies, channel approaches, community building efforts, and social-first campaign recommendations. Senior Social Strategists are trusted advisors to clients and internal teams and play a significant role in influencing creative development and integrated planning.</h2> <div>Key Responsibilities</div> <ul> <li> <div>Develop social strategies, POVs, and artifacts for assigned clients and initiatives</div> </li> <li> <div>Develop social-first, creator-led, and community-driven strategic recommendations</div> </li> <li> <div>Translate social intelligence into content, platform, and campaign approaches</div> </li> <li> <div>Build channel strategies, audience frameworks, and content ecosystems</div> </li> <li> <div>Provide social input into integrated planning processes</div> </li> <li> <div>Shape creative briefs and provide strategic direction throughout concept development</div> </li> <li> <div>Supports QA, scheduling and publishing of content as well as community management and RTMs</div> </li> <li> <div>Partner with other teams, departments to identify optimization opportunities and measure impact</div> </li> <li> <div>Present recommendations and strategic findings to clients and internal teams</div> </li> <li> <div>Mentor junior team members and elevate team capabilities</div> </li> </ul> <div>Qualifications</div> <ul> <li> <div>4-6 years of relevant social, communications, strategy, or agency experience</div> </li> <li> <div>Experience developing social strategies and content ecosystems for brands</div> </li> <li> <div>Strong understanding of creator marketing, audience behavior, and social intelligence</div> </li> <li> <div>Expertise across TikTok, Meta, YouTube, Reddit, Pinterest and emerging social/digital trends</div> </li> <li> <div>Strong storytelling, presentation, and workshop facilitation skills</div> </li> <li> <div>Ability to influence cross-functional teams and client decisions</div> </li> </ul><div class="content-conclusion"><h3 class="p2">BarkleyOKRP’s <span data-teams="true">Commitment to Diversity, Equity, Inclusion + Belonging</span></h3> <ul> <li><span data-teams="true">At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.</span></li> </ul></div>