Vice President, Direct Marketing & Peer-to-Peer Fundraising

<p><span style="font-size: 12pt;"><strong>Job Title: </strong>Vice President, Direct Marketing & Peer-to-Peer Fundraising</span></p> <p><span style="font-size: 12pt;"><strong>Department: </strong>Development</span></p> <p><span style="font-size: 12pt;"><strong>Location: </strong>Hybrid within Washington D.C. Metro area</span></p> <p><span style="font-size: 12pt;"><strong>Reports to:</strong> Chief Development Officer</span></p> <p><span style="font-size: 12pt;"><strong>Direct Reports: </strong>No</span></p> <p><span style="font-size: 12pt;"><strong>Classification: </strong>Exempt</span></p> <p><span style="font-size: 12pt;"><strong>Position type: </strong>Full-Time Employee</span></p> <p><span style="font-size: 12pt;"><strong>Anticipated Pay Range at Commencement of Employment:</strong> $128,000 - $177,000 per year</span></p> <p> </p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Blue Star Families</strong></span></p> <p><span style="font-size: 12pt;">Blue Star Families is the largest nonprofit dedicated to making military life better for families. Each year, we support over 1.5 million military- and veteran-connected family members through a national network of 450,000+ members and local chapters in communities across the country.</span></p> <p><span style="font-size: 12pt;">Our mission is simple and bold: We make military life awesome for families. </span></p> <p><span style="font-size: 12pt;">We listen, share, partner, and act to deliver evidence-based, data-driven solutions that work for real people. We’re a lifestyle organization, a friend and neighbor, and a trusted partner. Our approach is collaborative, human-centered, and designed with the whole family in mind.</span></p> <p><span style="font-size: 12pt;">A Blue Star Family is one with an immediate family member — a spouse, parent, or child — actively serving in the U.S. Armed Forces, including the Guard and Reserves. These families face unique challenges: frequent relocations, deployments, career disruption, and isolation. We respond with research-informed programs that create connection, build resilience, and foster a true sense of belonging.</span></p> <p><span style="font-size: 12pt;">We serve with urgency but build trust over time — because change happens at the speed of trust. Whether we’re driving spouse employment, supporting caregivers, or helping communities welcome military families, we strive for upstream solutions.</span></p> <p><span style="font-size: 12pt;">Who We’re Looking For:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Bold thinkers. Fast movers. Smart collaborators. People who want to build, lead, and drive measurable change — and who care deeply about making an impact that matters.</span></li> </ul> <p><span style="font-size: 12pt;">What You’ll Do Here:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Solve complex challenges with data, heart, and humility</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build cross-sector partnerships that get things done</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Help military families feel at home wherever they live</span></li> </ul> <p><span style="font-size: 12pt;">If you're ready to work in a high-performance, mission-driven environment — and to make life better for those who serve — Blue Star Families is where you belong.</span></p> <p> </p> <p><span style="font-size: 12pt;"><strong>General Description</strong></span></p> <p><span style="font-size: 12pt;">The Vice President, Direct Marketing & Peer-to-Peer Fundraising leads the strategy and performance of Blue Star Families' direct response and peer-to-peer fundraising programs. This role grows BSF's broad base of individual donors through multi-channel direct marketing. It also builds scalable peer-to-peer and grassroots giving programs that engage volunteers, ambassadors, chapter members and community members as fundraisers on behalf of military families.</span></p> <p><span style="font-size: 12pt;">Reporting to the Chief Development Officer and directly supervising [direct report title(s)], this leader partners closely with Marketing, Development Operations and Chapters/Programs staff to integrate direct marketing and peer-to-peer fundraising into the organization's broader revenue strategy.</span></p> <p><span style="font-size: 12pt;">This role requires the ability to travel overnight several times per year to attend team offsites, leadership sessions, fundraising events and company-wide events. Attendance and participation in these gatherings is a non-negotiable component of the position.</span></p> <p> </p> <p><span style="font-size: 12pt;"><strong>Key Job Functions</strong></span></p> <p><span style="font-size: 12pt;"><em>Direct Marketing & Mass-Market Fundraising</em></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Oversee multi-channel direct response strategy, including donor acquisition, retention, reactivation, and upgrade pathways across dir