The Head of Supply is one of the key leadership roles in the vertical, owning supply performance across a large portfolio of markets and ensuring we can both run the current business efficiently and build the supply model required for future growth. The role combines two core mandates: • Run the business: maintain a healthy marketplace, sufficient supply, efficient acquisition, strong courier economics, and consistent operational performance across markets. • Change the business: build new supply models, fleet structures, operating approaches, product capabilities, and scalable solutions required to support new products, monetisations streams, and business models. This is a global ownership role with direct accountability for supply strategy, marketplace performance, economics, execution, and transformation. Marketplace Health • Own supply-demand balance by market, zone, and time of day based on marketplace efficiency inputs. • Maintain courier availability, utilisation, productivity, and overall marketplace health. • Own geographic coverage gaps, supply density, and market expansion readiness. • Build and maintain supply forecasting models with measurable accuracy targets. • Own SLA achievement, done rate, acceptance rate, and other critical supply-side marketplace metrics. • Identify structural marketplace issues early and drive corrective actions together with country teams and Product. Supply Acquisition • Own the end-to-end courier acquisition funnel from awareness through activation and 1/3/10 completed deliveries. • Define and manage CAC targets, acquisition budgets, channel mix, and activation efficiency. • Run digital, referral, offline, partnership, and local acquisition programmes across markets. • Design scalable acquisition playbooks while adapting execution to local market realities. • Build and maintain a structured experimentation framework to continuously improve acquisition efficiency and activation quality. • Ensure acquisition is directly linked to marketplace demand rather than managed as an isolated growth function. Supply Marketing • Own global courier positioning and the courier value proposition. • Define why couriers should choose, stay with, and prioritise our platform versus alternatives. • Drive supply performance marketing together with the central Marketing team. • Test and optimise creative, messaging, channels, and offers across acquisition and retention. • Define communication strategy for active, lapsing, and reactivated couriers. • Ensure courier communication supports both marketplace performance and long-term retention. Budget & ROI Ownership • Own and allocate acquisition, incentive, referral, supply marketing, and other relevant supply budgets. • Define clear СAC, payback, ROI, and incremental impact frameworks for all supply investments. • Build quarterly and annual budget plans with scenarios and clear business assumptions. • Reallocate investment across markets based on performance, opportunity, and marketplace needs. • Hold country teams accountable for supply investment efficiency. • Ensure every material supply investment has a clear expected business outcome and measurable return. Strategy • Author and own the global supply strategy, updated annually and reviewed quarterly. • Define how our supply model should evolve across different market maturity stages and business models. • Build the country prioritisations framework based on marketplace maturity, growth opportunity, economics, and strategic importance. • Lead quarterly and annual planning cycles, including OKR-setting with country teams. • Define the long-term evolution of courier, fleet, partner, and hybrid supply models. • Identify structural opportunities to improve supply quality, scalability, cost, and competitive advantage. • Ensure supply strategy supports new verticals, products, monetisation models, and future business growth. Operations • Run weekly global supply business reviews with country teams. • Maintain a clear view of performance, key risks, priorities, and required actions across all markets. • Manage country escalations and unblock critical operational issues with speed. • Build scalable operating standards while preserving necessary local flexibility. • Drive cross-functional alignment across Product, Marketing, Finance, Legal, GR, Commercial, and Operations. • Step into critical markets or projects when performance requires direct leadership intervention. • Build strong accountability across country teams for execution and results. Product • Represent supply requirements in all relevant product roadmap decisions. • Own prioritisation of supply-side product needs based on business impact and marketplace performance. • Maintain and prioritise the supply product backlog together with Product. • Translate operational problems into scalable product solutions rather than permanent manual processes. • Coordinate experiment sequencing, pilots, rollout planning, and post-launch evaluation. • Ensure new products and business models have a viable supply operating model before scale. • Lead the supply side of major change initiatives including new fleet models, fulfilment models, courier tools, and marketplace mechanics. Analytics • Own the supply performance framework across all markets. • Own supply dashboards, country scorecards, and management reporting. • Run regular funnel analysis, cohort analysis, marketplace diagnostics, and investment performance reviews. • Build forecasting, scenario planning, and capacity models required for business planning. • Track forecast accuracy and continuously improve planning quality. • Ensure decisions are based on clear data and comparable metrics across markets. • Move the organisation from reporting what happened to understanding why it happened and what needs to change. • 7+ years in marketplace operations, supply growth, or platform scale. • Proven ownership of acquisition budgets ($1M+ annually). • Experience leading multi-country