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Director, Pricing Strategy

asteralabs · San Jose, California, United States · California
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<div class="content-intro"><p><span data-teams="true">Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at <a id="menurhut" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="http://www.asteralabs.com/" target="_blank">www.asteralabs.com</a>.</span></p></div><p> </p> <h3 class="wnfdnth _1ibi0s33y _1ibi0s34u" data-pm-slice="1 1 []">Role Overview</h3> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Astera Labs is seeking a highly strategic and commercially focused <strong>Director, Pricing Strategy</strong> to define and drive the company's global pricing strategy across its semiconductor, connectivity, software, and platform solutions portfolio.</p> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">This role sits at the center of Astera Labs' commercial decision-making and is accountable for three outcomes:</p> <ul class="wnfdnte"> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Define pricing and monetization strategies that strengthen competitive positioning, reflect customer value, and support profitable growth across existing and emerging businesses.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Institutionalize pricing governance through clear policies, guardrails, approval models, and decision frameworks that improve speed, consistency, and discipline.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Build a scalable pricing capability over time, including the processes, metrics, tools, and organizational foundations needed to support the company's next phase of growth.</p> </li> </ul> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">The ideal candidate combines deep semiconductor industry experience with strong business acumen, financial expertise, market insight, and executive presence. This individual understands how technology differentiation, product performance, customer value, competitive dynamics, costs, and market demand interact to influence pricing decisions.</p> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">This leader must be equally effective shaping internal strategy and representing Astera Labs externally in senior-level customer and partner pricing discussions. They should be comfortable engaging directly with customer procurement, business, and product stakeholders, especially in complex or ambiguous situations where pricing positions are still being developed.</p> <p> </p> <p> </p> <h3 class="wnfdnth _1ibi0s33y _1ibi0s34u" data-pm-slice="1 3 []">Key Responsibilities</h3> <ul class="wnfdnte"> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea"><strong>Pricing Strategy & Monetization</strong></p> <ul class="wnfdnte"> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Define and evolve Astera Labs' global pricing strategy across semiconductor products, software offerings, connectivity solutions, and strategic commercial programs.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Develop pricing methodologies that balance customer value, competitive positioning, market adoption, profitability, and long-term business objectives.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Partner with Product Management to develop pricing, packaging, and monetization strategies for new products, platforms, and emerging business opportunities.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Analyze market dynamics, customer buying behavior, competitive offerings, and industry trends to identify pricing opportunities and risks.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Develop and maintain pricing models that incorporate value-based pricing, competitive benchmarking, product cost structures, and financial objectives.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Evaluate price-per-performance positioning and other key market metrics to ensure Astera Labs remains competitively positioned across target markets and customer segments.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1ibi0s3ce _1ibi0s3ea">Develop pricing recommendations using customer value, competitive intelligence, market positioning, cost structures, and strategic objectives.</p> </li> <li class="wnfdntd _1ibi0s33w"> <p class="wnfdntt _1ibi0s3f5 _1i

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