Director of Brand Marketing

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif;"><strong>Why We Exist and What We Do</strong><strong>:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><span style="font-weight: 400;">At Dr. Squatch (</span><a href="https://drsquatch.com/"><span style="font-weight: 400;">www.drsquatch.com</span></a><span style="font-weight: 400;">), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. </span><span style="font-weight: 400;">We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are </span><span style="font-weight: 400;">looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier</span><span style="font-weight: 400;"> and healthier!</span></span></p></div><p><strong>About the Role:</strong></p> <p>Dr. Squatch is looking for a Director of Brand Marketing to lead strategic partnerships, licensing and limited-edition development, along with influencer marketing and integrated campaigns that build cultural relevance and drive business growth.</p> <p>Reporting to the VP of Marketing, this people leader will bring a strong point of view on the partners, talent and ideas that belong in the Dr. Squatch brand. You’ll connect with Gen Z while strengthening our appeal to core millennial consumers, and turn cultural insights into memorable campaigns across digital channels and real-world experiences.</p> <p>The ideal candidate combines sound brand judgment with hands-on execution. You can recognize a breakout idea, build its business case and lead the complex work required to bring it to market.</p> <p>This is a full-time, hybrid role with company benefits, based in Marina Del Rey, CA.<br><br>The anticipated base compensation range for this role will be $150,000 to $195,000. Compensation will be commensurate with the candidate's experience and local market rates.</p> <p><strong>What You'll Do:</strong></p> <ul> <li><strong>Brand Strategy and Cultural Relevance</strong> <ul> <li>Translate brand and business priorities into a focused partnership and campaign roadmap that recruits new households and strengthens consumer engagement.</li> <li>Bring an informed point of view on entertainment, sports, music, gaming and lifestyle. Distinguish lasting audience relevance from a short-lived trend.</li> <li>Evaluate opportunities against audience fit, brand distinctiveness, cultural impact and commercial potential. Protect Dr. Squatch’s voice and humor across every collaboration.</li> </ul> </li> <li><strong>Partnerships Licensing and Limited Editions</strong> <ul> <li>Lead the partnership pipeline from idea and outreach through evaluation, negotiation, activation and renewal, working with Legal and Finance on deal terms and economics.</li> <li>Develop compelling collaboration and limited-edition concepts with Product and Creative, connecting the partner to the product, fragrance and consumer experience.</li> <li>Manage licensor and partner relationships, rights, usage terms and approval workflows. Coordinate launch timing with product readiness and commercial opportunities.</li> </ul> </li> <li><strong>Integrated Campaigns and Celebrity Talent</strong> <ul> <li>Lead complex campaigns from brief and creative development through production, launch and evaluation, integrating digital content with events and experiential activations.</li> <li>Manage celebrity-focused campaigns with talent teams and agencies, including deliverables, production needs, approvals and usage rights.</li> <li>Partner with Creative, Paid Media, Shopper Marketing, PR and Commerce teams to connect campaign storytelling with retail, DTC, Amazon and social commerce activation.</li> </ul> </li> <li><strong>Influencer Strategy and Earned Attention</strong> <ul> <li>Lead influencer strategy across organic advocacy, paid partnerships and creator amplification. Select talent for audience relevance, creative credibility and performance.</li> <li>Develop earned-media opportunities with PR partners and translate cultural moments into stories and experiences people want to share.</li> </ul> </li> <li><strong>Team Leadership Operations and Measurement</strong> <ul> <li>Manage and develop the team, set clear priorities and provide direct feedback. Hold agencies and partners accountable for the quality and delivery of their work.</li> <li>Own program budgets and maintain detailed timelines, deliverables and approval plans. Anticipate dependencies and resolve risks before they disrupt execution.</li> <li>Define objectives and KPIs with channel owners. Evaluate audience growth, engagement, earned attention and commercial results, and use findings to improve future investment.</li> <li>Present recommendations and results clearly to leadership, connecting the strategic opportunity to the execution details and financial implications.</li> </ul> </li> </ul> <p><strong>About You:</strong></p> <ul> <li>10+ years of relevant experience in brand marketing, partnerships or integrated mark