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Demand Generation Associate Manager

pacvue · US Remote · Pacvue
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<p><strong><span data-contrast="auto">About Us:</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="none">Pacvue is the leading Commerce Operating System</span><span data-contrast="none">,</span><span data-contrast="none"> unifying retail media, commerce management, and advanced measurement across 100+ global marketplaces, including Amazon, Walmart, Target, and Instacart. Through Pacvue and Helium 10, our enterprise and SMB platforms, we empower over 70,000 brands, agencies, and sellers with AI-driven insights and technology to win in today’s rapidly evolving commerce landscape.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="none">At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">You’ll join our marketing team as the hands-on builder and systems owner behind our lifecycle and demand generation programs, partnering closely with the rest of the marketing team to turn strategy into flawless execution. </span><span data-contrast="auto">This role owns the technical execution layer, including HubSpot and Salesforce campaign builds, QA, attribution, and reporting, and also plays an active, hands-on role in lifecycle marketing itself, not just backend support for others.</span> <span data-contrast="auto">You’ll bring a growth marketing mindset to the role: analyzing campaign and funnel data, forming testing hypotheses, and running A/B and multivariate tests to continuously improve conversion.</span> <span data-contrast="auto">You’ll also support sales follow-up on engaged leads and accounts, helping keep momentum going after meetings and events to ensure a flawless handoff.</span> <span data-contrast="auto">Success in this role looks like clean, trusted campaign execution and attribution, plus a growing cadence of data-backed test results that measurably improve conversion.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto"> Responsibilities:</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li><span data-contrast="auto">Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.</span><span data-ccp-props="{"335559739":0}"> </span></li> <li><span data-contrast="auto">Identify and implement opportunities to templatize and streamline recurring builds for scale.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <p><strong><span data-contrast="auto">Skills & Qualifications:</span></strong><span data-ccp-props="{"335559739":0}"> </span></p> <ul> <li><span data-contrast="auto">5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.</span><span data-ccp-props="{"335559738":240,"335559739":240}">&n

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